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A short series from COG Branding on the digital marketing basics for Australian Small Business

Quick summary

COG Branding has created this short series for the Australian Small Business community, so they can access the basics of Digital Marketing For Small Businesses. Ideally to provide a base level understanding of how they can take their brand online before engaging a Sydney branding agency.

A short series from COG Branding on the basics of digital marketing for small businesses for Australians.

COG Branding is a Sydney marketing agency with a structure that ensures we are providing brand design, marketing, technology and business development solutions that are underpinned by true value, so our dynamic approach has been refined over the years by the demands of Australia’s small business community. This six part series is a summary on common digital marketing for small businesses, so you can learn some tips across your own marketing landscape today.

Below are six topics that underpin what any small business and brand should include in their digital marketing strategy, so you can simply click through to each of the links to learn more about each of the marketing disciplines and how they can benefit your business to survive, grow and perform this year.

  1. Google Advertising
  2. Facebook Advertising
  3. Instagram Advertising
  4. LinkedIn Advertising
  5. Email Marketing
  6. SEO (Search Engine Optimisation)


How does a marketing agency teaches a small business about marketing?

As a leading marketing agency COG Branding works with a small business, and our goal is to educate and empower you the business owner and your team to understand and implement effective marketing strategies. Now the focus of our marketing company is to ensure our small business clients create great marketing to win new business, so let’s do it together!

Our approach as a leading Sydney branding agency takes when teaching your small business about marketing begins with an initial assessment, and as a first class brand agency we will begin by assessing the current marketing efforts and goals of your small business. Together we’ll review the existing marketing materials, website, social media presence, target audience, and competition. This assessment helps our team identify areas for improvement and develop a customised plan.

From there we begin the consultation and strategy development process, and COG Branding marketing agency is focused on having in-depth discussions with you, the small business owner (and/or your team) so we can understand your objectives, target audience, budget, and unique selling points. Based on this information, we will develop a comprehensive marketing strategy tailored to the specific needs and goals of the business.

What is also critical in this exercise is to ensure your clients are introduced to a certain level of education and training. We’re a leading Sydney marketing company that brand marketing services, and part of this service may include is advising that we conduct a workshop, training session, or one-on-one consultation to educate the small business about marketing concepts, techniques, and best practices. This could include topics such as branding, market research, digital marketing, social media marketing, content creation, advertising, and measuring campaign effectiveness. Here our team will provide insights and guidance on how to apply these strategies to your business’s specific industry and target market.

Moving through the education process between branding company and small business, we then look to focus on how collaboration and implementation will take place. Our Sutherland Shire marketing company will work closely with your small business to implement the marketing strategies discussed. This could involve collaborating on content creation, designing marketing materials, optimising the website for search engines, managing social media accounts, running advertising campaigns, and tracking marketing metrics. The COG Branding professional marketing team will provide guidance, feedback, and support throughout the implementation process.

Aftercare service support and ongoing collaboration.

Critical to understanding the full cycle of marketing for small businesses is the performance monitoring and analysis component. We’re a leading Sydney marketing agency will help your small business monitor the performance of your brands marketing efforts. Our team are experts at analysing data, such as website traffic, social media engagement, lead generation, conversion rates, and return on investment (ROI). By regularly reviewing and analysing these metrics, we can identify what is working well and what needs improvement, and make data-driven recommendations to enhance the marketing strategy.

Naturally, as a serviced focused operation COG Branding provides ongoing support and optimisation to the products and services we provide. Marketing is an ongoing process, and we will provide continued support and guidance to your small business. Our team uses software solutions such as Live Team and will stay updated on industry trends and changes in the marketing landscape and suggest adjustments to the strategy as needed. We’re an online marketing agency that is available to answer questions, provide additional training, and help your business adapt to new marketing challenges and opportunities at call.

As a leading Sydney brand marketing agency we’re passionate about teaching small business about marketing through a combination of assessment, strategy development, education, collaboration, implementation support, performance monitoring, and ongoing optimisation. Our collective goal is to equip your brand and business with the knowledge and tools necessary to effectively promote your products or services, reach your target audience, and achieve your marketing goals – together.

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Luke Sullivan

Luke Sullivan is a brand marketing expert that specialises in a small business. Active as the COG Branding Managing, you can reach Luke Sullivan on his LinkedIn profile.

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How can SEO Help Small Business

How can SEO Help Small Business

SEO stands for “Search Engine Optimization.” It is the practice of optimizing a website or web page to improve its ranking in search engine results pages (SERPs) for relevant keywords or phrases. This includes techniques such as using relevant keywords in the website’s content and meta tags, building backlinks to the site, and making sure the site is easy to navigate and load quickly.