I'd like to introduce technology to an old business.
Established older businesses tend to have done something right in their history to still be in operation today, so starting a digital transformation process will need stakeholder support and also a clear identification on what systems, processes and lines of communications this new technology is looking to optimize and enhance.
Any technology and software introduced to the business should have a carefully mapped integration plan and established tollgates to ensure the digital transformation process allows business as usual and the existing team understand how this new suite of technology solutions will be managed and enhance their day to day operations.
COG Branding’s purpose has been refined by the Australian small business community, and we’ve digitally transformed many businesses and brands that have yet utilized the power of technology. Our proprietary processes, workflows and skills have been refined to fit into real business survival situations.
Below are some of our products that can assist an older established business start their digital transformation.
I'd like to overhaul an existing business' technology.
Early generations of business software are sometimes almost impossible to upgrade, and can often require a complete rebuild or new solutions. Existing businesses looking to refine or replace existing technology will require a discovery between stakeholders and COG Branding before any work commences. The key here is to understand the broader objectives of a digital transformation overhaul and what expectations the business has.
The internet and computer hardware have powered ahead in the millennium, with it an ever growing new list of business problems that require technology to solve them hardware managed by humans to control the expected results.
Overhauling digital and the transformation process should have a carefully mapped integration plan and established tollgates to ensure the digital transformation process allows business as usual and for the existing team to understand what software solutions are replacing will be managed and enhance their day to day operations.
COG Branding’s purpose has been refined by the Australian small business community, and we’ve digitally transformed many businesses that introduced technology early and now require to optimize the technology stack. Our proprietary processes, workflows and skills have been refined to fit into real business scenarios.
Below are some of our products that can assist businesses looking to overhaul their existing technology and software suite.
I'd like to optimise my current business' technology stack.
Digital Transformations are now an everyday part of business life. Computer hardware and digital software are heavily built into any business; whether it be how they manage workflow, trade ecommerce or communicate with staff and customers. The maintenance and management of this infrastructure is key to security, performance and efficiency and it’s for this reason COG Branding remains at the forefront of relevant commercialized software solutions that will benefit Australian small businesses.
Any business should have regular technology audits to ensure the platforms and softwares utilized by the business are the most appropriate for the business in the trade ahead. COG Branding doesn’t not subscribe to the ‘set and forget’ mentality, nor so we believe this should be a costly exercise.
Optimizing existing technologies in a business would look to find small areas of performance that would make big differences to the business bottom line or the output of subsequent tasks.
A business experienced with technology that has made recent decisions on why to use certain software solutions will already have existing structures and framework that should deliver positive results. Refining a technology stack of a business in this situation is not so much a digital transformation though more so a discovery sessions around how to get the most out of software and how to increase the ability of the existing products to increase ROI and output. Here it’s the increments and smaller percentages that will form something substantial by year's end on the bottom line.
COG Branding’s purpose has been refined by the Australian small business community, and we’ve refined the digital stack of many businesses that are needing to optimize their online and smart investments. Our proprietary processes, workflows and skills have been refined over many years to ensure we are relevant to real business situations in today’s environment.
Below are some of our products that can assist businesses looking to optimise their existing technology and software suite.
