We’re your brand design agency connecting brand to business.
As a leading Sydney brand design agency, the COG Branding approach to brand design utilises the strength of our in house design team using our clients brand assets, guidelines and marketing strategies. Our brand agency design services support businesses who require first class career professional designers that know how to deliver commercial quality artwork.
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BRAND DESIGN AND MARKETING COMMUNICATIONS
Human Creativity, Results-Driven Brand Design Focused
We’re a Sutherland Shire marketing company delivering high value design solutions for small businesses. The core focus of the COG Branding design team is to provide unique and clever advice on what brand design initiatives will work best for your business, and how it will build brand equity.
Our purpose as a leading Sydney brand design agency is to orchestrate customised brand design systems and strategies that use a variety of methods to firstly meet our clients briefs, but also support the broader business with a high powered brand. We offer both packaged products and customised services – because not all businesses are the same.
A key difference of our design team is that while we’re career professional designers, we also have the benefit of a broader marketing agency supporting our decision making that is focused on building brand equity and delivering commercial success. This means that our design solutions are delivered across all marketing touchpoints – both online and offline. This is where we are able to flex the true value our branding company, delivering our clients an unsurpassable level of value.
The core competency of branding businesses doesn’t detract from the fact COG Branding is a service based business – we are here to provide you solutions and answers. This ensures we have the responsibility to provide aftercare to the design and branding products we’ve advised your business to onboard. We take it as our job to maintain your brand design investments so that they continuously perform to their highest ability.
Brand Design Services
We’re The Brand Design COG In Your Business Engine
Brand Design Systems
Our Brand design systems (brand identity systems or brand style guides), are comprehensive frameworks that define and document the visual and design elements of a brand. We provide guidelines and specifications for maintaining consistency across all your brand touchpoints, ensuring a cohesive and recognisable brand identity.
Rebranding and Brand Remastering
Our Rebranding solutions change and update various elements of a brand’s identity, including name, logo, visual design, messaging, and overall brand strategy. Here we make a deliberate effort to reshape and redefine the perception of your brand in the minds of your target audience, stakeholders, and the market as a whole.
User Interface Design (UI)
Via our User Interface (UI) design process we create visually appealing and user-friendly interfaces for digital products, such as your website. Our goal in UI design is to create a visually appealing and functional interface that enhances the user experience (UX) and facilitates seamless interaction between users and your digital products.
User Experience Design (UX)
We deliver User Experience (UX) design services that include a focus on enhancing user satisfaction and overall usability when humans interact with a product, system, or service. Our focus in UX design is to create products that are valuable, usable, and delightful to users. Our approach is multidisciplinary, we combine elements of psychology, visual design, information architecture, interaction design, and usability principles.
Corporate Design
The corporate design (corporate identity design & brand identity design), is used to enhance the visual representation of a company. Our approach includes design elements and guidelines that establish a consistent and recognisable visual identity for the brand across various communication touch points. Our objective is to visually convey your company’s values, personality, and brand positioning.
Environment Design
The process of creating and shaping physical spaces to enhance their functionality, aesthetics, and user experience is done via environment design. We consider layout, aesthetics, functionality, and overall atmosphere of a space when creating a harmonious environment via signage, indoor and outdoor wayfinding designs.
Packaging Design
Our branding agency follows a methodical process of creating the exterior appearance and functionality of a product’s packaging by involving the strategic combination of visual elements, structural design, and branding considerations to create packaging that is visually appealing, functional, and aligns with the brand identity.
Print Design
We’re an experienced print design branding agency that provides a full suite of traditional graphic design solutions for both digital and offset print media, including conceptual development, finished artwork and production assistance through to delivery. We understand great print builds brand.
Copywriting
We’re a brand agency offering copywriting that effectively communicates your brand’s message, values, and personality to your target audience. We approach the art and skill of crafting copywriting content to ensure the content supports the brand’s marketing and communication objectives.
Art Direction
COG Branding Art Directors play a crucial role in working closely with our creative teams, clients, and other stakeholders to develop and execute a cohesive visual direction. The focus is to effectively communicate the intended message and achieve the desired impact.
Video Content
Video content can be a highly effective tool for small business marketing. By leveraging video content strategically, small businesses can enhance their marketing efforts, reach a broader audience, and effectively communicate their unique value proposition.
Visual Identity
A strong visual identity helps differentiate your brand from your competitors. We create a consistent recognisable image in the minds of your audience by using visual elements that collectively represent and communicate your company branding. Let’s create a sense of trust, professionalism and familiarity.
Rebranding
Dunlea Centre Rebranding
This COG Branding case study delivers an insight to the methodology of how our marketing agency executes rebranding projects.
Corporate Identity
Hydroflux Business Launch Branding
This corporate identity design case study from COG Branding provides insight how our marketing agency approaches corporate brand marketing for international companies.
Art Direction Brand Design
Rentokil Initial New Product Launch Campaign
This art direction case study from COG Branding showcases how our marketing agency delivers results for product launches campaigns using first class design and brand management.
Free Briefing
Connect with a Sydney brand design agency team that is happy to discuss what you want to achieve, your broader vision and key business objectives. Together we can grow your business.
Brand Design Agency Service Suite
Digital Marketing
Website, Social Media, SEO, PPC, CRO, Email Marketing, Digital Marketing.
Design
Brand Design, UI/UX, Identity, Corporate, Print, Packaging, Art Direction.
Strategy
Business Strategy, Brand Strategy, Digital Strategy, Insights, Ideation, Planning.
Digital & Offset Printing, Production, Fulfilment and Delivery.
Promo
Promotional Marketing, Promo Products, Promotional Products Shop
LiveTeam
LiveTeam Support Desk Service.
Sydney brand design agency product suite
What makes COG Branding unique is that our focus on providing Australian Small Business true value ensures our products and services are logical, common sense and suited to our market. Request our product guide, discover if we’re the creative partner for your business.
Request Our Product Guide
Our approach
Why Deloitte chose COG Branding as the marketing partner for the federal governments small business program.
The COG Branding vision for the future is clear, and we know what our clients need us to do. Our everyday consistency in problem solving, providing clear transparent value and remaining innovative is why our client partnerships are long lasting. By staying true to our purpose and ensuring value is at the core of our product and service suite, COG Branding makes our vision our reality.