How can SEO Help Small Business

A short series from COG Branding on the digital marketing basics for Australian Small Business.

COG Branding is a Sydney marketing agency with a structure that ensures we are providing brand design, marketing, technology and business development solutions that are underpinned by true value. Our dynamic approach has been refined over the years by the demands of Australia’s small business community. This six part series is a summary on common digital marketing opportunities in our marketing landscape today.

1. Google Advertising
2. Facebook Advertising
3. Instagram Advertising
4. LinkedIn Advertising
5. Email Marketing
6. SEO (Search Engine Optimisation)

Article 6: SEO (Search Engine Optimisation)

So what exactly is SEO?

SEO stands for “Search Engine Optimisation.” Search Engine Optimisation, sounds complicated, and it is. SEO is the practice of optimising a website or web page to improve its ranking in search engine results pages (SERPs) for relevant keywords or phrases. This includes techniques such as using relevant keywords in the website’s content and meta tags, building backlinks to the site, and making sure the site is easy to navigate and load quickly. The goal of SEO is to increase the visibility and searchability of a website in order to drive more traffic to it.

Important to know that SEO has always been a fundamental part of search engines.

COG Branding understands our small business and brand clients require a trusted professional SEO partner to get their businesses and brands found online by the right customers. And due to SEO be technical by nature, we know it is our role to explain the function of SEO in a simple and straight forward way. When our clients understand the fundamentals of SEO, they then appreciate the digital marketing discipline and respect its power in business growth and brand performance.

Our focus as a leading SEO Sydney agency is to create a sustainable small business digital strategy that is focused on organic lead generation. What this means is that our advice needs to be affordable, include an approach to SEO that include an SEM component, and above all delivers leads and perform.

Search engine optimisation (SEO) has become an important part of search engines since the early days of the internet, when search engines first emerged as a way for users to find relevant websites. However, the practice of SEO has evolved over time as search engines have become more sophisticated in their ranking algorithms. In the early days of SEO, the focus was primarily on using keywords in website content and meta tags, and building backlinks to a site. However, as search engines have become more advanced, they have placed a greater emphasis on factors such as the user experience (UX), the relevance of the content, and the overall authority of the website.

The early days of SEO were relatively simple, as it was easy to manipulate rankings by keyword stuffing, hidden text and other black hat techniques. As search engines became more sophisticated and evolved, these tactics were no longer effective and the focus shifted to creating high-quality, relevant content that would naturally attract backlinks, and providing a good user experience.

Today, SEO is a complex and ever-evolving field that requires a thorough understanding of how search engines work, and how to create high-quality, relevant content that will attract users and search engines alike. SEO is a fundamental part of search engines, as it helps to ensure that users are able to find the most relevant and useful information when they perform a search.

As a leading Sydney SEO agency we try our best to relay to our clients how SEO Search works.

We understand our small business clients rely on our advisory and experience to explain the technical aspects of SEO, and also validate on why their business should invest in SEO. For this you need a trusted professional SEO partner to deliver results to get your business found online by the right customers, but also explain why it’s important in simple terms.

Ideally, an Australian team working locally on your SEO is important as Australia is unique and SEO is relevant to your locally geography just as much as your service and brand offer. COG Branding provide SEO services that include our team making phones calls, sending emails and providing clear data and analytics on work performed. SEO shouldn’t be a digital marketing function that is clouded in secrecy and anonymous experts.

How COG Branding deliver SEO services is initially by optimising a website or web page to improve its ranking in search engine results pages (SERPs) for relevant keywords or phrases. This is done through a variety of techniques, including:

1. On-page optimisation: This includes techniques such as using relevant keywords in the website’s content and meta tags, creating a clear and user-friendly website structure, and optimising images and videos for search engines.
2. Off-page optimisation: This includes building backlinks to the site from other relevant and reputable websites. Backlinks signal to search engines that other websites consider the site to be valuable and credible.
3. Technical optimisation: This includes making sure the site is easy to navigate and load quickly, and that it is accessible to both users and search engines. This includes optimising the site’s code, using a responsive design, and making sure the site is mobile-friendly.
4. Content optimisation: This involves creating high-quality, relevant, and engaging content that will attract users and search engines alike. This includes using a variety of formats, such as text, images, videos, and infographics, to provide a rich user experience.
5. Measuring and monitoring: This includes tracking the website’s performance in search engine results pages, and analysing data on user behaviour and engagement to identify areas for improvement.

While there are a few search engines out there, Google is by far the most popular. It’s good to ask the question how does Google rank a website? It helps to understand the hours and dedication needed to get on page 1 of Google.

Google uses a complex algorithm to rank websites in its search engine results pages (SERPs). The exact details of this algorithm are not publicly disclosed, but it is known to take into account hundreds of different factors when determining the relevance and authority of a website. It’s great to understand in detail how can google ads and google search help small business perform at a fundamental level. Any digital marketing strategy should contain a SEO and SEM function, and explicitly nominate Google as a benchmark and platform of importance.

Some of the key factors that Google is known to use in its ranking algorithm include:

1. Relevance: Google looks at how well a website’s content matches the search query. This includes factors such as the use of relevant keywords in the website’s content, meta tags, and URLs.
2. Authority: Google uses a variety of signals to determine the authority of a website. This includes the number and quality of backlinks pointing to the site, as well as the overall reputation and credibility of the website.
3. Content Quality: Google’s algorithm is designed to rank high-quality content higher in search results. It does this by evaluating the content on the page, considering factors such as the depth of the content, the use of multimedia, and the level of engagement of the users with the content.
4. User experience: Google takes into account how user-friendly a website is, this includes factors such as the website’s loading speed, mobile-friendliness, and navigation.
5. Technical optimisation: Google also considers the technical aspects of a website, such as whether it is properly indexed and crawlable by search engines, whether it has a sitemap, and whether the website is secure (using HTTPS)
6. Location: Google also takes into account the user’s location, and will show results that are relevant to where the user is located. Location Services are a key user benefit in search, obviously for mobile users.

It’s important to note that Google’s algorithm is constantly being updated, so the factors that are used to rank websites may change over time. Additionally, Google’s algorithm is also designed to fight against manipulation, so SEO best practices must be aligned with what is beneficial for the user, not just for the search engine.

What are the different types of activity for a good SEO strategy?

Prior engaging digital marketing agency for SEO, a small business owner should consider how their customers find them, and is there any exisiting information they can use to validate this answer. Ideally, if a small business and it’s SEO stakeholders understand some basic things like this to share with their SEO partners, it assists both client and business owner in getting on the same page faster. A good SEO strategy should typically include a combination of different types of activities, including:

1. On-page optimisation: This includes optimising the content and structure of a website to make it more search engine-friendly. This can include things like using relevant keywords in the website’s content and meta tags, creating a clear and user-friendly website structure, and optimising images and videos for search engines.
2. Off-page optimisation: This includes building backlinks to the site from other relevant and reputable websites. Backlinks signal to search engines that other websites consider the site to be valuable and credible.
3. Technical optimisation: This includes making sure the site is easy to navigate and load quickly, and that it is accessible to both users and search engines. This includes optimising the site’s code, using a responsive design, and making sure the site is mobile-friendly.
4. Content optimisation: This involves creating high-quality, relevant, and engaging content that will attract users and search engines alike. This includes using a variety of formats, such as text, images, videos, and infographics, to provide a rich user experience.
5. Measuring and monitoring: This includes tracking the website’s performance in search engine results pages, and analysing data on user behaviour and engagement to identify areas for improvement.
6. Local SEO: Optimising your website for local search results, this includes making sure your website and business information is accurate and consistent across different directories and platforms, and creating local content for your website.
7. Technical SEO: This includes optimising your website for the technical aspects of search engine crawling and indexing. This includes things like fixing broken links, creating a sitemap, and ensuring your website is secure with HTTPS.
8. Social Media Optimisation: This includes optimising your social media profiles and creating a social media strategy that aligns with your overall SEO goals.

By implementing these techniques, SEO helps to improve a website’s visibility and searchability in order to drive more traffic to it. However, it is important to note that SEO is an ongoing process as search engines update their algorithms and the competition also evolves. A good SEO strategy can help to improve how Google indexes your websites, though it’s important to note that SEO is an ongoing process as search engines update their algorithms and the competition also evolves.

We believe small business should build value in their owned digital assets like your website first.

This means that before you spend money on Google Ads or start researching how can Facebook ads help small business like yours, first get your house in order and focus on an owned media strategy. COG Branding know this is a more sustainable long play strategy and ensures pay per click advertising for instance can be used as a performance marketing lever, pulled on or off when needed.

Optimising your website first means we need to understand how this is built into a SEO strategy, and what are the objectives of doing this exercise. Ideally, we want to build DA and as much equity into the websites domain name as possible.

Domain Authority. What is DA?

Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is a score on a 100-point logarithmic scale, with higher scores indicating a greater ability to rank.

It is calculated by evaluating various factors such as the number of total links pointing to a website, the number of unique linking root domains, the quality and relevance of the linking content, and other factors that are believed to have a positive impact on a website’s ranking potential.

A website’s DA score can be used as a relative measure of its potential to rank for certain keywords or phrases, and can be used to compare the relative strength of one website to another. A high DA score indicates that a website is likely to have a strong presence in search engine results, while a lower DA score suggests that a website may have a weaker presence.

It’s important to note that Domain Authority is not an official metric used by search engines like Google, and it is not the only metric used to measure a website’s strength. There are also other metrics like Page Authority (PA) which focuses on specific pages on a website and Trust Flow (TF) and Citation Flow (CF) which are developed by Majestic.

While DA may not be an official yardstick referenced by Google, COG Branding use it as a simplified benchmark for our small business clients to provide some context in how a website is performing in terms our clients will understand.

Over time COG Branding looks to build domain equity in our clients websites. So what is Domain Equity?

To further elaborate on this conversation within the SEO discipline, we should look at another high level topic – Domain Equity. Domain equity is a term used to describe the value that a domain name has in terms of its ability to rank well in search engine results pages (SERPs). It is similar to Domain Authority (DA), as outlined above.

Domain equity is determined by several factors, such as the age of the domain, the number and quality of backlinks pointing to the domain, the authority and relevance of the linking websites, the relevance and quality of the content on the website, the technical optimisation of the website, and other factors that are believed to have a positive impact on a website’s ranking potential.

When our clients start up their business they should look at their website as one of the first items as the longer the website is live and attractive to Google for instance, the more it is worth when a business owner is looking to transition out of the business, or look to grow the business.

A domain with high equity is considered to be more valuable as it is more likely to rank well in SERPs for relevant keywords, and therefore drive more traffic to the website. A domain with low equity may struggle to rank well and may have a harder time driving traffic to the website.

It’s important to note that while Domain equity is not an official metric used by search engines like Google, it can be used as a way to measure the strength of a domain and to compare it to other domains. The term is used more frequently by SEO experts and is a way to measure the overall value and potential of a domain. Again as above, COG Branding use Domain Equity as a simplified benchmark for our small business clients to provide some context in how a website is performing.

Search Engine Optimisation takes time, simple as that. Time is critical for small business, and SEO takes a good chunk of it so be careful on what tasks you choose to do yourself.

The amount of time required to perform SEO depends on a variety of factors, such as the size and complexity of the website, the level of competition in the industry, and the resources available to perform the optimisation. For a small website with a limited number of pages and a low level of competition, basic SEO techniques such as optimising meta tags, creating a sitemap, and building a few backlinks, can be done relatively quickly, in a matter of days or weeks.

However, for larger and more complex websites, or for websites in highly competitive industries, SEO can be a more time-consuming process. It may take several months or even longer to see significant improvement in search engine rankings, and may require ongoing efforts to maintain and improve those rankings. here you’d likely engaged a website development agency like COG Branding to assist with these technical elements.

Additionally, SEO is an ongoing process, as search engines update their algorithms and the competition also evolves. Therefore, SEO requires consistent monitoring, analysing and adapting the strategy accordingly. SEO can take a significant amount of time and effort, but the long-term benefits of driving more traffic to a website can be well worth it.

Time is money, so is SEO Expensive?

The cost of SEO can vary widely depending on the size and complexity of the website, the level of competition in the industry, and the resources and expertise available to perform the optimisation. Overall if you decide to do SEO yourself, how valuable is your time? That’s what it costs. If you decide to engage a digital marketing agency for your SEO works it’ll be what they charge you as a service fee.

For small websites with a limited number of pages and a low level of competition, basic SEO techniques such as optimising meta tags, creating a sitemap, and building a few backlinks can be done relatively inexpensively, and may only involve a small investment in tools or resources. For larger and more complex websites, or for websites in highly competitive industries, SEO can be more expensive. It may require a more significant investment in tools, resources, and expertise to improve search engine rankings. This can include hiring an in-house SEO specialist or an agency, or investing in advanced SEO tools and software.

Additionally, SEO is an ongoing process, as search engines update their algorithms and the competition also evolves. Therefore, it requires consistent monitoring, analysing and adapting the strategy accordingly which can also increase the cost.

Overall, SEO can be considered as a long-term investment that can bring a significant return on investment (ROI) by driving more traffic to a website and increase the visibility of a business. It’s important to set realistic expectations and budget accordingly. Don’t hesitate to jump on a call with a COG Branding SEO specialist today to learn more about how SEO can build your business by calling (02) 9523 6007.

Clients often ask us should our small business try to do SEO internally, or should we engage a professional SEO agency like COG Branding?

SEO is a complex field that requires a thorough understanding of how search engines work and how to create high-quality, relevant content that will attract users and search engines alike. While it is possible for an individual to learn the basics of SEO and perform basic optimisation on a website, more advanced techniques and strategies may require a more in-depth understanding of the field.

One of the benefits of working with a professional digital marketing agency is that they typically have a team of experienced and skilled SEO professionals who have a deep understanding of the latest trends and best practices in the field. They also often have access to advanced tools and resources that can make the optimisation process more efficient and effective. As SEO is not bound to a single set of tasks, there are numerous skills and activities involved, so sometimes role-sharing is a great solution to offset some of the time associated with SEO strategies.

SEO should not be the only digital marketing strategy that a small business should focus on, a comprehensive approach that combines SEO with other digital marketing services is advised. While a professional SEO agency can advise on what tasks could be shared, they should also provide a comprehensive approach that combines SEO with other digital marketing services like PPC or  social media marketing to create a cohesive and effective digital strategy.

It is also possible for small businesses or individuals to do their own SEO by learning the basics, researching, and staying updated on the latest trends and best practices. There are a lot of free resources available online, such as blog posts, guides, and webinars, that can help you get started. It’s important to be aware that SEO is an ongoing process and it may take time to see results, and you may also need to invest in some tools or resources to make the process more efficient.

Ultimately, the decision of whether to do SEO yourself or to work with a professional agency will depend on your specific needs and resources.

Out of all the marketing activities a small business can pursue, should a small business focus on SEO?

SEO is a fundamental component to how people use the general internet. SEO can be used for any type of small business, including yours. SEO can be a valuable investment for small businesses as it can help to improve a website’s visibility and searchability in order to drive more traffic to it. By appearing at the top of search engine results pages (SERPs) for relevant keywords or phrases, a small business can increase its online visibility, reach a wider audience, and ultimately drive more sales and revenue.

Think of it like this. $1 on Google Ads lasts for 1 user, 1 time. With SEO, $1 of time lasts for many users many times. This validates SEO as a core focus for small business and it’s approach to a sustainable marketing strategy.

However, it’s important to note that SEO is a long-term strategy, it may take several months or even longer to see significant improvement in search engine rankings, and requires ongoing efforts to maintain and improve those rankings. Small businesses should definitely consider SEO as part of their digital marketing strategy, but it’s important to have realistic expectations and to understand that SEO is an ongoing process that requires time and effort. Patience is key and the long-play needs to be considered.

SEO can be used for any type of small business that has an online presence, regardless of its industry or niche. Search engines are used by people to find information on any topic, even like tools like ChatGPT are emerging that may challenge how people use search engines. Though and SEO can help to improve the visibility and getting found of a small business’s website in order to drive more traffic to it.

The level of competition and the potential for success with SEO will vary depending on the industry or niche of the small business. Some industries or niches may be more competitive and may require more resources and effort to achieve high search engine rankings, while others may be less competitive and may see quicker results with less effort.

Again, SEO is an ongoing process and requires consistent monitoring, analysing and adapting the strategy accordingly.  SEO can be used by any small business that has an online presence, but the level of competition and the potential for success will vary depending on the industry or niche of the small business, so get in touch with COG Branding here to understand how SEO can help your brand today.

Pay attention here – for SEO you’ll need a website. Though not all websites are the same and not all websites are good for SEO.

For SEO you need a website, full stop. Small businesses that have a great well designed website can get the most out of their SEO efforts. The COG Branding website development team design and manage many different types of websites, though our focus is on WordPress Websites, Shopify Websites, Magento Websites and Big Commerce websites. This group is not by accident, it’ due to the general market over time and what has proven to be the most value to the Australian small business community. There is a couple of distinctions that assist our clients understand the differences between these websites as below.  have a few elements that provide best value to small businesses and brands.

• Open Source Websites: WordPress and Magento. These have an accessible code base and allow our website developers to perform a more broad range of tasks that is often more efficient in time thus often a more effective solution for small business.
• Proprietary Websites: Shopify and Big Commerce are both cloud hosted closed source website products and while the are a little more automate din the CMS and the hosting is taken care of, the fees in US dollars and the proprietary model restricts some flexibility in development solutions and ensure plugins for instance need to be from within that same community.

While these four website products and platforms are preferred by COG Branding, theoretically there is no one specific type of small business website that is “best” for SEO. Rather, the best small business websites for SEO are those that have been optimised to meet the needs of both search engines and users. Some common characteristics of small business websites that are well-suited for SEO include:

1. Relevant and high-quality content: Websites with well-written, informative, and engaging content that is relevant to their target audience and optimised for keywords and phrases will perform better in search engine results pages.
2. User-friendly design: Websites with a clean, easy-to-navigate design that is optimised for both desktop and mobile devices will be more likely to attract and retain visitors.
3. Technical optimisation: Websites that are properly optimised for search engines, including using a responsive design, optimising the site’s code, and making sure the site is mobile-friendly will be more likely to be indexed and rank well.
4. Authority and trustworthiness: Websites that have a strong backlink profile, and that are considered reputable and credible by both users and search engines will be more likely to rank well.
5. Local SEO: Websites that have implemented local SEO strategies, such as accurate and consistent business information across different directories and platforms, and creating local content will be more likely to rank well for local search results.

It’s important to note that SEO is an ongoing process and requires consistent monitoring, analysing and adapting the strategy accordingly. It’s also important to understand that SEO should be part of a comprehensive digital marketing strategy that also includes other tactics to reach potential customers.

Measuring data and analytics is critical in SEO. There are many analytics programs and softwares used to measure the results of your rankings in a search engine like Google.

There are several analytics programs that can be used to measure the results of your SEO efforts, some of the most popular and widely used include:

1. Google Analytics: This is a free web analytics service offered by Google that tracks and reports website traffic. It can provide detailed information about your website’s traffic sources, user behaviour, and conversion rates, which can help you to identify areas for improvement in your SEO strategy.
2. Google Search Console: This is a free web service offered by Google that helps you to monitor, maintain, and improve your website’s presence in Google search results. It can provide information about your website’s search traffic, including the keywords and phrases that are driving traffic to your site, and any crawl errors or other technical issues that may be impacting your search visibility.
3. SEMrush: It is a comprehensive SEO tool that allows you to track your website’s visibility, keywords, backlinks, and competitors. It also allows you to track your competitors’ SEO strategies and to make data-driven decisions for your own SEO efforts.
4. Ahrefs: Is another comprehensive SEO tool that allows you to track your website’s visibility, keywords, backlinks, and competitors. It also allows you to track your competitors’ SEO strategies and to make data-driven decisions for your own SEO efforts.
5. Moz: offers a suite of SEO tools that can help you to track your website’s visibility, keywords, backlinks, and competitors. It also includes a Domain Authority metric that can help you to understand the relative strength of your website compared to others in your industry.

Ultimately, the best analytics program for measuring the results of your SEO will depend on your specific needs and resources. It’s important to evaluate the features and capabilities of each program to determine which one will best meet your needs.

Have your SEO strategy working strategically with your SEM (Search Engine Marketing) strategy.

COG Branding is a full service Sydney marketing agency and our approach is to utilise all the opportunities within the relevant digital ecosystem of your business. We know it’s a smart play to have your SEO strategy working strategically with your SEM (Search Engine Marketing) strategy.

Yes, it is a good idea to have a SEO strategy working with an SEM strategy. SEO and SEM are two different, but complementary, digital marketing strategies that can be used to improve a website’s visibility and searchability in order to drive more traffic to it.

By combining SEO and SEM, a business can achieve better results than by using either strategy alone. SEO can help to improve the organic visibility of a website over time, while SEM can provide an immediate boost to visibility through paid advertising. Additionally, by using both strategies together, a business can reach a wider audience, and target different stages of the customer journey.

It’s important to note that SEO and SEM are part of a comprehensive digital marketing strategy that also includes other tactics to reach potential customers, such as PPC, social media, or content marketing. As a strategic agency we consider the complete digital ecosystem for small business to ensure we make the best use of the tactics available to our clients. For a free no obligation chat reach out to us today to learn how search and pay per click can be used together. (02) 9523 6007.

Top 6 tips on how SEO is beneficial to small business.

Knowing what sort of results SEO provides your small business is important to clarify before commencing such activity. SEO can provide several benefits to a small business, including:

1. Increased visibility: By improving the visibility and ranking of a website in search engine results pages (SERPs), SEO can help a small business to reach a wider audience and attract more potential customers.
2. More targeted traffic: By optimising a website for specific keywords and phrases, SEO can help to attract more targeted and relevant traffic to a website, which can lead to higher conversion rates and sales.
3. Cost-effective: Compared to other forms of digital marketing such as PPC or social media ads, SEO can provide a cost-effective way to drive traffic to a website and increase visibility.
4. Long-term results: SEO is a long-term strategy that can provide sustainable results over time. It is not a one-time activity, it requires consistent monitoring, analysing and adapting the strategy accordingly, but once the business establish a good SEO, it can bring long-term benefits.
5. Brand recognition: A high ranking website can improve the brand recognition and credibility of a small business and can attract more customers.
6. Local SEO: By implementing local SEO strategies, small businesses can increase their visibility for local search results, which can help them to reach a more specific audience and attract more customers in their immediate area.

It’s important to understand that SEO is an ongoing process and it may take time to see results, and it should be part of a comprehensive digital marketing strategy that also includes other tactics to reach potential customers. Additionally, it’s important to set realistic expectations and understand that SEO is not a guarantee of success and it will depend on the specific industry and competition.

It’s important to have the technical SEO information transferred to your business.

It’s our job to increase the client-side intelligence as the more our partners learn the stronger the relationship. We like to share what makes Google Search rank a website over another as it puts some technical terminology into perspective for small business owners.

Google uses a complex algorithm to rank websites in its search results, which takes into account hundreds of different factors or “signals”. Additionally, Google’s algorithm is proprietary and it’s not possible to know all the factors it takes into account. Some of the most important factors that Google considers when ranking a website include some hard to understand and complex information. As outlined earlier, we assume it’s our responsibility to transfer the details in simplified fashion to ensure our partners understand the general idea.

If you want to learn more about optimising your website for search engines read below.

There are several resources available online where you can teach yourself SEO, including:

1. Search Engine Land: This website provides a wide range of SEO news, articles, and tutorials that cover a variety of topics, from the basics of SEO to more advanced strategies and tactics.
2. Moz: This website offers a wide range of SEO resources, including a beginner’s guide to SEO, a blog with SEO news and tips, and a variety of SEO tools and software.
3. Search Engine Journal: This website offers a wide range of SEO news, articles, and tutorials that cover a variety of topics, from the basics of SEO to more advanced strategies and tactics.
4. Google Webmaster Central Blog: This is the official blog of Google’s Webmaster Central team, it provides information and best practices to help webmasters and website owners improve their website’s visibility in Google search results.
5. YouTube: There are many channels and tutorials about SEO on YouTube, some of them are created by professionals and industry experts, that can provide valuable information and step-by-step guidance on various SEO topics.

COG Branding is a leading Sydney digital marketing agency providing SEO Services.

It’s important to note that SEO is an ongoing process and requires consistent monitoring, analysing and adapting the strategy accordingly. It’s also important to understand that SEO should be part of a comprehensive digital marketing strategy that also includes other tactics to reach potential customers. COG Branding are Google Partner and Google certified Google Ads specialists. Our digital marketing team are experts at managing the complex suite of digital marketing products and softwares. We have the skills and experience to integrate intelligent business solutions that link your customers to your branded digital touch points and assets.

Providers of strategic SEO solutions via websites and content development. We create ad copy, design content, deploy campaigns, manage websites, hosting and domain names and we analyse data. Reach out anytime on (02) 9523 6007 or contact us here https://cogbranding.com.au/contact/