Firstly, the big picture question is what is great marketing?
Good (or great) marketing means understanding your customers and what they need and what they want before you offer them anything, then offering that in the best possible way. Bad (or not great) marketing means pushing products without necessarily understanding what the customer wants or needs and expecting them to engage and purchase.
The second question is how can you, your business and your team create great marketing to build your brand and grow your business. Marketing is art, it is science in some areas of marketing, and it is difficult to generate amazing result from great marketing.
As a leading Sydney brand marketing agency we assist small businesses and brands in Australia solve the riddles of marketing and how to ensure they develop and deploy the right marketing campaigns for their business. Below is some information that may assist you in the pursuit of creating great marketing to win new business.
How can a small business create great marketing to win new business?
There are several ways a small business can create effective marketing to win new business. Here are a five great ideas on how a small business can marketing that grows your business and builds brand:
- Identify your target audience: Before you start creating marketing materials, it’s important to understand who you are trying to reach. This will help you create messaging that resonates with your audience and target your marketing efforts to the right people.
- Develop a unique value proposition: A unique value proposition (UVP) is a clear statement that explains what makes your business different and why customers should choose you over your competitors. Your UVP should be included in all of your marketing materials to help set you apart from other businesses in your industry.
- Use a variety of marketing channels: No single marketing channel is right for every business, so it’s important to experiment and find out what works best for you. Consider using a combination of online and offline marketing channels, such as social media, email marketing, content marketing, and networking events.
- Focus on customer experience: In today’s competitive market, providing a great customer experience is key to winning new business. Make sure that every interaction a customer has with your business is positive and memorable, and consider using customer feedback to improve your products and services.
- Track and measure your results: To understand what’s working and what’s not, it’s important to track and measure the results of your marketing efforts. This will help you understand what’s driving new business and where you should focus your efforts to be most effective.
In our modern technological age digital marketing is a core focus, simply as the majority of people (ie: your prospects) are connected to smart phone 24/7. And to reach these people using technology is the most efficient and effective way to market at scale and with accuracy.
What sort of digital marketing should a small business try to become more profitable?
There are a lot of different definitions of digital marketing. Simply put, digital marketing is any form of marketing products or services that involves electronic devices. Digital marketing can be done both online and offline. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Essentially, digital marketing is a comprehensive network of strategies operating simultaneously to achieve a common goal. There may be several digital marketing campaigns running and each of these may serve a totally different purpose. Even those each of these campaigns may be working across a variety of platforms ultimately they would all be attempting to achieve a common goal set by the marketer.
Depending on your type of business will determine what strategies are implemented to work together to drive relevant traffic to a business (either online or off). The overall purpose of this traffic is to result in a sale and convert a one time visitor into a returning, loyal customer. Well structured campaigns may use any combination of a number of different digital marketing strategies.
If developed correctly digital marketing for Australian small business doesn’t have to be expensive or difficult, and can become powerful tool that ensures the company becomes more profitable. Here are a few types of digital marketing that small businesses may want to consider:
Search engine optimisation (SEO): SEO involves optimising your website and online content to rank higher in search engine results, making it more visible to potential customers.
Pay-per-click (PPC) advertising: PPC advertising involves placing ads on search engines or other websites and paying for each click on the ad. Pay Per Click Advertising can be a cost-effective way to reach potential customers who are actively searching for products or services like yours.
Social media marketing: Social media platforms like Facebook, Instagram, and Twitter can be used to reach and engage with potential customers. This can include creating and sharing content, running paid ads, and interacting with customers on social media. Social media can help you to market your business and connect with your customers, and Social Media For Small Business is a great way to get quick and relatively low cost results.
Email marketing: Email marketing involves sending marketing messages to a list of email subscribers. This can be a effective way to stay in touch with potential customers and promote your products or services.
Content marketing: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, videos, infographics, and other types of content that provide value to your audience and help promote your business.
Each small business is different, so it’s important to experiment and find out what types of digital marketing work best for your business. The COG Branding approach is to provide digital ecosystem strategies and plans for Australian brands and business, as we’re a unique country as our businesses. Our professional digital marketers know what you require from your digital performance marketing and the importance of accurate analysis of campaigns.
What are several ways a small business can advertise its products and services?
There are many ways that small businesses can advertise their products and services. Not all need to be digital marketing, it’s important to remember that traditional business never goes out of style. Here are a few ideas a small business can advertise its products and services:
- Use search engine marketing (SEM): Search engine marketing (SEM) involves using paid search ads to appear at the top of search engine results pages. This can be an effective way to reach potential customers who are actively searching for products or services like yours.
- Use social media marketing: Social media platforms like Facebook, Instagram, and Twitter can be used to reach and engage with potential customers. This can include creating and sharing content, running paid ads, and interacting with customers on social media.
- Use email marketing: Email marketing involves sending marketing messages to a list of email subscribers. This can be a effective way to stay in touch with potential customers and promote your products or services.
- Use content marketing: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, videos, infographics, and other types of content that provide value to your audience and help promote your business.
- Use traditional advertising methods: Traditional advertising methods, such as print ads in newspapers or magazines, can still be effective for small businesses. Consider advertising in local publications or using outdoor advertising methods like billboards or bus stop ads.
Each small business is different, so it’s important to experiment and find out what types of advertising work best for your business. As a leading Sydney brand marketing agency, COG Branding sets out to first understand what our clients brands are all about and why their customers have chosen them. From here we then look for key insight to build great marketing for our small business clients.
COG Branding’s approach has proven to to build a long term sustainable position for our clients brands. At the centre of our decision making is the question of will our solutions build brand equity for our clients brand, and how can we develop a synergy between their brand and their business. If you’re thinking of enhancing your brand and want to create great marketing, reach out to us today. (02) 9523 6007.
