There are a lot of different definitions of digital marketing. Simply put, digital marketing is any form of marketing products or services that involves electronic devices. Digital marketing can be done both online and offline.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Essentially, digital marketing is a comprehensive network of strategies operating simultaneously to achieve a common goal. There may be several digital marketing campaigns running and each of these may serve a totally different purpose. Even though each of these campaigns may be working across a variety of platforms ultimately they would all be attempting to achieve a common goal set by the marketer.
Depending on your type of business will determine what strategies are implemented to work together to drive relevant traffic to a business (either online or off). The overall purpose of this traffic is to result in a sale and convert a one time visitor into a returning, loyal customer. Well structured campaigns may use any combination of a number of different digital marketing strategies.
Digital marketing allows businesses to see accurate results in real time via Google Analytics, Analysis and User Research. Traditional marketing methodologies such as print are difficult to estimate how many people actually saw your ad. Additionally, there’s no guarantee to know if that ad was responsible for any sales at all.
On the other hand, digital marketing provides you with the tools to measure the ROI of pretty much any aspect of your marketing efforts. Research shows that in the last three years, internet usage by adults has increased by at least 5%. Now, more than ever, businesses are tapping into the opportunities the digital world offers. In other words, online marketing plays a very big role in shopping decisions people make. Regardless of the type of digital marketing a business employs, the overall objective of marketing is to connect with the target audience at the right place and right time, and what better place to connect with your audience than the internet.
Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. After all, marketers need to go where the people are. There are many ways a small Australian business can benefit from driving digital transformation in their business, and digital marketing is a key competent to this shift into using technology and digital softwares.
COG Branding provides a premium in digital marketing products, services and solutions. We’re an expert Sydney Marketing Team that connect our clients brand to their audience. COG Branding provides Digital marketing for Australian small business. Traffic. Engagement. Results. Want to convert leads and be one of the 4% of businesses that don’t fail online, call COG Branding Agency, brief us (+61 2) 9523 6007. Trust The Small Business Digital Marketing Specialists.