What does a branding agency do?
A branding agency helps businesses create and maintain a strong and consistent brand. This can include developing a brand strategy, creating a unique brand identity (such as a logo and brand guidelines), and working on brand marketing and communication to help the business stand out in its industry.
The goal of a branding agency is to help businesses create a clear and cohesive brand that resonates with their target audience and differentiates them from their competitors.
The focus of COG Branding is to assist small businesses in Australia generate high performance marketing campaigns to win new business and grow. And our core position us to build brand equity for our clients’ brands.
This is why we’re all about connecting brand to business.
Firstly, what is brand equity?
Brand equity refers to the value of a brand, based on the perception of the customer. It is the intangible value that a brand adds to a product or service, above and beyond its basic features and functions. This value can come from a variety of factors, such as the quality of the product or service, the reputation of the brand, the emotional connection customers have with the brand, and the loyalty of the brand’s customer base. A brand with high brand equity is generally considered more valuable than a brand with low brand equity.
And why is brand equity important for a business?
Brand equity is important for businesses because it can have a significant impact on the success of the business. Some of the key benefits of having high brand equity include:
Increased customer loyalty: Customers who have a positive perception of a brand are more likely to be loyal to that brand. This can lead to repeat business and positive word-of-mouth recommendations, which can drive additional sales.
Higher customer lifetime value: Customers with a strong emotional connection to a brand are more likely to continue using the brand’s products or services, even if they are more expensive than competitors. This can lead to higher customer lifetime value for the business.
Increased demand for the brand’s products or services: A strong brand can create a demand for the brand’s products or services, even if they are not the cheapest or most feature-rich options on the market. This can lead to higher sales and revenue for the business.
Greater resilience to competition: A strong brand can help a business stand out from its competitors and be more resilient to competition. Customers who have a positive perception of the brand may be less likely to switch to a competitor, even if the competitor offers lower prices or better features.
Overall, brand equity is important because it can help businesses create value and generate more revenue, while also building a loyal customer base.
So, now what is a good strategy for a small business to build its brand?
There are several strategies that small businesses can use to build their brand, and strategy is at the core of most COG Branding’s driving force. Our purpose is thinking tactically and ensuring this intelligence is implemented into projects via planning, research, truthful insights and crystal clear client guidance.
While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. Though keep in mind that developing a marketing plan for your small business doesn’t have to be hard, though this is not exactly what a brand strategy is all about. brand and marketing are deeply connected though strategically they’re different.
Here are a few ideas, though each business strategy and brand is different and there are tons more business strategy ideas, these below are just a few:
Develop a unique value proposition (UVP): A unique value proposition (UVP) is a clear statement that explains what makes your business different and why customers should choose you over your competitors. Your UVP should be included in all of your marketing materials to help set you apart from other businesses in your industry.
Create a consistent brand identity: A strong brand identity includes elements like a logo, colour scheme, font, and tone of voice. It’s important to be consistent with these elements across all of your marketing materials to create a cohesive and professional image.
Provide excellent customer service: Providing excellent customer service is a key part of building a strong brand. Make sure that every interaction a customer has with your business is positive and memorable, and consider using customer feedback to improve your products and services.
Be active on social media: Social media platforms can be a powerful tool for small businesses looking to build their brand. Use social media to engage with customers, share updates about your business, and showcase your products or services.
Partner with other businesses: Partnering with other businesses can help you reach new audiences and build your brand. Consider partnering with complementary businesses on co-marketing efforts, joint promotions, or cross-promotions.
It’s COG Branding’s mandate to continually push hard and assist Australia in becoming more innovative, competitive and prosperous.
We lead as a technology and small business consultancy and operate as a brand and marketing agency. Our group’s focus is to ensure small businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
