I have two sons.
I wish they’d had the opportunity to listen to Adrian McGregor speak at the launch of Biourbanism.
The reality is they’ll be adult decision makers (hopefully change agents too, like Adrian) by the time his work is embedded in policy.
On an evening last week in the Royal Botanic Garden at The Calyx, City of Sydney, an inspired presentation of Biourbanism, a resilience model for anthromes that sees cities as nature, was made to a group of creative professionals to a round of applause.
I shared this moment with a collective who own various positions in transforming urban environments into healthier, vibrant, more climate-resilient places. This group seemed to have a crystal clear vision on how they address our climate emergency, harnessing a firm understanding of how their role makes our world a better place.
Me on the other hand, feeling a little fraudulent to be honest ie: just here for the free beers.
Soon after I asked myself what I should be doing to meet Adrian’s calls to action. In this thought I realised it’s actually counterproductive to think you need to be an activist, academic or a politician to drive real change.
I believe for regular folk we simply need to accept our professional capacity, and make valid efforts within that to ensure we become a stakeholder in making our world a better place.
From this I created a “Personal Manifesto for Living in the Anthropocene”. Ha, wow… that’s way too wild. How about we just call it “My Two Sons”.
I’ll be a brand marketing agency director that positions our business so it’s primarily accessible to companies that are trying to create a more sustainable and climate conscious future.
While these companies may be at times up against an impossibly expensive and competitive marketing environment, COG Branding will provide the greatest opportunity for them to have a strong, purposeful and competitive brand, broadcasting strategic and engaging communications that resonate with thought leaders, policy makers and their customers.
This is how as a stakeholder I can support the pursuit of positive change for our future.
Obvs needs some work, but it’s a start. My two sons will appreciate my efforts here far more than the alternatives.
It sure isn’t about me at this point though, what about you. What does your Two Sons (Personal Manifesto) look like?
Extending a shout out to those who have led by example and have built respectful businesses that by default consider the world my two sons will inherit.
- Charlie Emery at SOILCO (Environment Services)
- Adrian Minshull, Andrew Miley and John Koukamoulis from Hydroflux (Environment Services)
- Jay Mason and Brett Poole at SBL Solutions (Wind Energy)
- Mark Smith at Biogill (Environment Services)
- Finbarr O’leary at Swane’s Nurseries (Garden Centre)
- Sheryl Huynh at Streamwise D.I. (Environment Services)
- Peter Brueck at Waterwise Consulting (Environment Services)
- Adrian McGregor at Biourbanism / McGregor Coxall.
- You can learn about Biourbansim here > https://biourbanism.info/
- You can learn about the Climate Change Performance Index here > https://ccpi.org/
- If you need a brand marketing partner that cares, you can learn more here > https://cogbranding.com.au/
- You can read the Manifesto for Living in the Anthropocene by Katherine Gibson, Deborah Bird Rose, Ruth Fincher here > https://punctumbooks.com/titles/manifesto-for-living-in-the-anthropocene/
