Ready for a partnership that makes a difference?
What makes our Sutherland Shire Marketing Agency a bit different is that we’re a hybrid by design, leading as a technology consultancy that operates as a brand and marketing agency specifically for Australia’s small business community.
Our group’s focus is to ensure small businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance. Our professional and expert marketing team deliver our service suite under the three primary categories of brand marketing, technology services and business development. COG Branding has a simple purpose is to create more time for business owners, and to nurture opportunities through to success.
We Believe In You, We’re Here For Your Business
While you’re working in your business, we’ll work on it. The value our expert team delivers will knock your socks off! Our intelligent brand and marketing services create a sustainable future for small Australian businesses, yours included.
We know most of our clients are SME (Small and medium-sized enterprises) or SMB (small and medium-sized business), and rely on COG Branding for marketing assistance across a broad range of disciplines. Most of which are because our marketing agency is more creative, more flexible, we act quickly, deliver practical solutions, understand that most small to medium sized business have capital constraints and require our digital and design solutions to be a little more conservative.
Don’t let your ego get bruised to know your business is considered a small business.
99.7% of Australian companies are SME’s / SMBs. If you’re reading this it’s almost certainly you are and that COG Branding can assist you. But just in case you’re unsure, a small and medium-size business (abbreviated as SEM or SMB) is subjective and will depend on the industry, though for the most part it applies to companies that make less than $50 million annually for small businesses and between $50 million and $1 billion for medium-size businesses. And, a small business typically has less than 100 employees, while a medium-size business has more than 100 but less than 1,000.
So some big brackets there, some “small businesses” are making $40 million dollars annually, so now wearing the Small Business badge should be done with pride.
Running a small to midsize business has all sorts of challenges, and as a leading Sutherland Shire marketing agency we truly understand that our clients constantly struggle with the budget that a Sydney digital agency may expert you to have available.
Small Sutherland Shire businesses are unique, as are our brand marketing services.
We’re a leading marketing agency in Cronulla.
Our approach to brand, marketing and business development is to initially understand via research and insights what our best course of action is for your brand. We then together discover with our clients the most appropriate marketing strategy that connects the brand with the business.
So, why should you connect brand to business?
It’s simple, brand is emotion and business is logic. They both work together like bees and honey. When we harness human emotion and channel it through technology we create mutually beneficial experiences between the business, brand and customer. That’s where the magic is, and COG Branding approaches this equation passionately and with vigour.
The depth of our offer affords us the position of function as a brand strategy agency. We know that a marketing strategy that combines both consumer insights (driven by emotional response) and business logic needs to remain a core pillar of our service suite. The marketing agency team is unified in this focus across all marketing disciplines.
It’s our mandate to ensure the value we offer our clients is second to none, and most of our client relationships are from word of mouth or referrals which is why we’ve grown to become a top tier Sutherland Shire marketing agency over the last decade.
We understand we’re purely a serviced based business, and each one of our team know that the added value we offer our clients is when we react efficiently and swiftly with rapid responses to briefs, clear and concise communication to questions and provide accurate and astute brand marketing advice on time.
COG Branding is a Cronulla marketing firm that is focused towards lasting partnerships, and our client retention is naturally high simply because we’re communicators, people first and will always put discussion before reaction. People are at our centre, driving our solutions into our clients businesses, using technology solutions to obtain efficiency and operate optimally.
We offer both packaged products and customised services – because not all of our clients’ businesses are the same. These relationships we manage honestly prove to our clients that when quality business and brand strategies are part of their business approach, it delivers a more sustainable business model and achieves organic sales growth. And this is equity for your business.
Building build brand
When our small to medium sized business clients reach out to us we know they’re expecting the best professional and in tune advice. Our approach is heavily invested in building brand equity, that’s one of our key KPI drivers, and is at the centre of COG Branding decision making.
What we challenger ourselves with us will the marketing solutions build brand equity for our clients brand, and how can we develop a synergy between the brand and business.
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as your clients, customers and potential partners perceive the products and services of well-known brands as better than those of lesser-known brands.
You can learn more about a brand that has tons of brand equity that we have worked on that you will know – Red Bull.
The Cronulla marketing agency that are small business experts.
Our trusted team is your local Sutherland Shire marketing company offering proven brand design and strategic marketing solutions. At our core we’re one of Sydney’s most reliable and trusted marketing companies with over a decade in business with experience in numerous sectors.
The COG Branding team is proudly an inclusive and welcoming culture. We’re all career professionals that love working with a variety of clients form the world over.
Our professional marketing team are all located in our COG Branding Cronulla office, and all intimately understand small business and the geography in which our clients businesses operate. The marketing communications products and services that leave our design studio are tailored to our clients reality and business requirements.
Why a small business should partner with a local Sutherland Shire marketing agency like COG Branding?
It’s simple, we love what we do and we’re experienced from years servicing Australian small business. As a leading Cronulla marketing agency we have encountered many small businesses, and what we know to be true is that all business owners are time poor and have little time to get their heads around the latest technology.
Reports show that when small businesses are digitally engaged, they are more likely to be making more money, creating more jobs, and more likely to be innovating new products and services.
Small business champions.
COG Branding was absolutely thrilled to be engaged as a marketing provider to the Deloitte Small Business Digital Champions Project. The Small Business Digital Champions project is an Australian Government initiative, they want to make it easier for small businesses to engage with digital technology and reach their potential, to assist them in being more effective, being more competitive and ultimately, more profitable.
When Deloitte called our Sutherland Shire marketing agency office, it was initially a bit of a shock, but then it made sense – we’re small business branding experts. We knew this project would ultimately have a lot of impact, not only for individual small businesses but also the small business community in which these businesses operate.
Digital marketing, software and technology enables business owners to work smarter, not harder (which is often the default position for small busies owners to take). Sadly, research shows that more than 50% of businesses say that if they were able to save time on business processes, they would spend the additional time on work as opposed to other important elects to ones life such as time with family, sleep, or exercise.
Each of the businesses COG Branding was partnered with as part of the Deloitte Small Business Digital Champions Project are paired with a Digital Mentor. The mentors were selected based off their leadership and success in business or the demonstrated digital innovation represented within their organisations. Each Digital Mentor has leveraged technology to build their own success, and this knowledge along with their experiences and learnings will be shared with the Digital Champions.
Obviously we’re not only excited to be involved but also chuffed to have been engaged to provide our design and branding services to businesses that have been vetted by high calibre consultants. Digital technology solutions are easy to understand but hard to implement into an exisiting business, and as we’re experts at business digital asset management we have the skills and experience to deliver against the broader brief.
Technology in general is a powerful force that drives small businesses forward, it can revolutionise a business by lowering the costs of overheads and operating costs. It can also assist a small to medium sized businesses deliver products and services faster, react to changing customer demands, and embrace new customers locally or internationally that want to purchase from an eCommerce website.
Through our work as a first class Sutherland Shire marketing agency we understand that small business owners struggle to really understand how new technology can be injected into an existing business to reduce day to day challenges. When a business is time poor and stressed – technology can often increase this when it is difficult and the unknown. Often it’s not so much the expertise from our professional agency team, but the range of solutions from our software partners that we simply orchestrate into our clients reality.
Data from ABS shows that only half of Australian businesses have a website, and of these less are using technology and software for accounting and invoicing. But again, further research has proven that when small businesses are digitally engaged, more than half the time they are more likely to be growing revenue, creating jobs and innovating new products or services.
There is an inherent power to the digital transformation of a small business. COG Branding has transformed hundreds of small to medium businesses and have seen the benefits of taking a business online and into the technological age.
Why our Sutherland Shire marketing agency is your choice to start your digital transformation.
Our focus is to connect our clients brand and business with their target audience. COG Branding pursues business growth for all our clients, and we achieve this via sophisticated human-first, digitally considered thinking. When we start solving our clients problems together our partnerships prosper.
As a leading Sutherland Shire marketing agency we create opportunities for our clients customers to participate in real conversations on digital platforms such as social media, search, email marketing, portal and of course websites.
The methodology to digital marketing which our brand agency is renowned for is what we lean on, as really it’s our reputation. Unique in that we first help our clients understand what solution suits their marketing campaigns and business position best, and then apply a bespoke brand strategy and campaign.
Our reputation as a leading Sydney brand and marketing company is in how we we roll out our strategic processes for our clients, and the important element in that we transfer our knowledge across to our client so we all learn and grow from the business experience – this is when the magic happens.
Websites, digital marketing, SEO, SEO, email marketing, eCommerce – we’re a Sydney website design company that is focused on the delivery of all these services that provide real measurable growth and results for small businesses.
Our digital marketing company has years of experience via the thousands of web and digital projects we have made successful, supporting the businesses and brands the are now tapping the power of emotion in their digital marketing and branding to achieve business growth, stimulate their customers to take action, increase market share and take steps in nurturing a sustainable future for their business.
Digital Marketing for small business in the Sutherland Shire
Marketing in our modern era is largely underpinned by a digital element somewhere in the strategy. Digital marketing is the marketing of products or services using digital technologies, but also including mobile phones, display advertising, and any other digital medium. COG Branding are experts in marketing a business and brand to an online audience, and our digital marketing service suite is all about traffic, engagement and results.
Websites for small business in the Sutherland Shire
The COG Branding Website Development service delivers all types of websites from static landing pages through to enterprise level CMS platforms. We’re specialists in CMS (Content Management Systems) websites including WordPress, Magento, Shopify, Big Commerce and Squarespace. We also develop custom platforms such as Laravel for more specific larger projects.
It’s this that is most valuable to our clients. Our team in Cronulla includes a website development team that is experienced in discovering key brand assets, developing a considered brand story and building brand equity.
We believe we are dynamic in our approach as we can take brand digital assets live online via intelligent software choices and savvy digital marketing, all to increase brand resonance, brand equity and the sustainable success of our clients businesses.
eCommerce for small business in the Sutherland Shire
eCommerce is a competitive and fast moving space, not all providers will have a product that solves our small business partners requirements, so COG Branding clients often rely on our knowledge and expertise to understand what solutions are the most appropriate. We’re a leading Sutherland Shire marketing agency that delivers the latest in eCommerce technologies to support online shopping platforms and transaction services.
Our focus is to connect the appropriate eCommerce solutions against our clients briefs. When providing online development services and support we aim to ensure that what we supply offers a sustainable eCommerce opportunity for our clients and their digital assets.
Social Media for small business in the Sutherland Shire
The COG Branding social media services cover the key social platforms such as Facebook, Instagram and LinkedIn. Though we also integrate Twitter, Pinterest, Snapchat and TikTok when required. From building organic curated feed content right through to managing highly sophisticated retargeted performance marketing advertising and content marketing.
Search Engine Optimisation (SEO) for small business in the Sutherland Shire
Our work as a leading Sydney digital marketing agency as earned us search partner certification. Through performance search networks and affiliates we introduce businesses and their brand to their target audience. SEO and SEM Search Marketing is sometimes a technical and complicated area of website and online. Our Project Managers ensure that our clients get a comprehensive high level introduction first, and why SEO and SEM is important.
At our core COG Branding is a Sutherland Shire marketing agency, that provides technology and digital products, services sand support.
The way COG Branding is structured ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value. Our approach is in large part due to the robust structure of our broader business model.
