Departing the BigCommerce eCommerce platform and moving onto the Shopify Plus platform

What we did:

BigCommerce and Shopify Website Development
Content Handling
Project Management
Indexing the New Sitemap Via Search Console
Performing 301 Redirects
Website Re-Platforming and Migration


The Brief

Stokke had a BigCommerce eCommerce CMS and needed to replatform this to a  Shopify Plus platform. This included front end UX Design, content migration, eCommerce Merchant optimisation and SEO.

Replatforming from BigCommerce to Shopify was initiated to eliminate pain points that the Stokke current platform was been giving them. COG Branding developed a list of dependencies to ensure they are not adversely affected when Stokke made the switch. This included more than just Stokke staff and internal processes. 

Our job was to ensure Stokke were set up for as little disruption to their BAU as possible. Replatforming the Stokke ecommerce business successfully included a robust strategy and precise planning.

From BigCommerce and Shopify website development, content handling and project management, indexing the new sitemap via Search Console at Google, and performing 301 redirects and CMS SEO tasks – our efforts was all encompassing.

The Client

Stokke AS was founded in Ålesund, on the west coast of Norway, in 1932. Stokke provides worldwide distribution of premium children’s furniture and equipment within the highchair, stroller, baby carrier, home textiles and nursery market segments.

Since 2006 Stokke has focused exclusively on premium children’s furniture and equipment within the highchair, stroller, baby carrier, home textiles and nursery market segments. Today, Stokke continues a long tradition of designing smart, sustainable products that promote bonding and healthy development for a whole new generation of children and their families.

More than forty years after the launch of Tripp Trapp®, the Stokke philosophy continues to be based on one core concept; to design products that are in the best interest of the child. All of our products are designed to encourage child development and to strengthen the bonds between parent and child. From our high, parent-facing strollers, to our award winning ergonomic baby carriers and versatile line of adjustable seating solutions, Stokke prioritizes the needs of the child above all else.

Stokke knows that it is of the utmost importance that children have a sense of connection with their loved ones to feel safe and secure. That is why a “higher is better” and “parent-facing” approach is taken toward so many of our products. These features promote better eye contact and interaction between parent and child.



The COG Digital Solution

The Stokke eCommerce Replatforming project initially commenced with a workshop with  stakeholders to be certain they understand their concerns and what they would most want to be made available.

Then, as we reviewed the two platforms and isolated the must-haves against the nice-to-haves we began to create a dashboard that would guide our client in selecting the best execution for the project as a 1.0 Shopify production go live, and a 2.0 Shopify Evolution. 

An audit of the BigCommerce environment which included sitemap, inventory and third party plugins allowed our replatforming strategy to meet a new Shopify CMS. Here we would include front end UX Design, content migration, eCommerce Merchant optimisation and SEO line items as part of the technical scope with clarity.

The COG Branding Ecommerce replatforming checklist is –

  • Select your replacement solution. 
  • Identify platform dependencies. 
  • Review existing contracts. 
  • Map your migration path and scenarios.
  • Analyze costs and build a business case.
  • Develop a customer-facing communication plan.


The Results

Go live with project Success! Stokke successfully departed the BigCommerce eCommerce platform and onto Shopify Plus platform. 

The replatforming project included front end UX Design, product shopping cart content migration including configurable inventory, shipping matrix, bundle buys, POS inventory management plugins and CRM connectivity. 

Google Search Console was optimised to ensure the updated sitemap successfully managed 301’s and 401’s and the paid performance marketing team had a clear site architecture to overhaul their paid campaigning strategy. 

With an inhouse Creative Director and Graphic Designer delivering creative direction our UX design needed to be onpoint and to the pixel across desktop, tablet and mobile.

A successful replatforming from BigCommerce to Shopify.