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Replatforming the Redsbaby ecommerce business with robust strategy and precise planning

What we did:

Replatforming from BigCommerce to WordPress
WordPress Website Development
Content Handling
Project Management
Indexing New Sitemap Via Search Console
Performing 301 Redirects


The Brief

Redsbaby had a BigCommerce eCommerce CMS and needed to replatform this to a  WordPress CMS with WooCommerce. This included front end UX Design, content migration, eCommerce Merchant optimisation and SEO.

Replatforming from BigCommerce to WordPress was initiated to eliminate pain points that the Redsbaby current platform was been giving them. COG Branding developed a list of dependencies to ensure they are not adversely affected when Redsbaby made the switch. This included more than just Redsbaby staff and internal processes. 

Our job was to ensure Redsbaby were set up for as little disruption to their BAU as possible. Replatforming the Redsbaby ecommerce business successfully included a robust strategy and precise planning.

From BigCommerce and WordPress website development, content handling and project management, indexing the new sitemap via Search Console at Google, and performing 301 redirects and CMS SEO tasks – our efforts was all encompassing.

The Client

From the very beginning, the Redsbaby vision has been to enrich the lives of Australian families via the Redsbaby Pram Collection, Carriers and Wraps and Nursery Furniture.

Redsbaby are open-minded, inclusive and champion the uniqueness and diversity of Australian culture. Deeply rooted in Australia; the RedsBaby story, team and product design meet Australia’s vast landscape, diverse people and unique communities to inspire everything they do.

Beautifully Australian.


The COG Digital Solution

The Redsbaby eCommerce Replatforming project initially commenced with a workshop with  stakeholders to be certain they understand their concerns and what they would most want to be made available.

Then, as we reviewed the two platforms and isolated the must-haves against the nice-to-haves we began to create a dashboard that would guide our client in selecting the best execution for the project as a 1.0 WordPress production go live, and a 2.0 WordPress Evolution. 

An audit of the BigCommerce environment which included sitemap, inventory and third party plugins allowed our replatforming strategy to meet a new WordPress CMS with WooCommerce and hosting environment to be developed in a staging environment from scratch. Here we would include front end UX Design, content migration, eCommerce Merchant optimisation and SEO line items as part of the technical scope with clarity.

The COG Branding Ecommerce replatforming checklist is –

  • Select your replacement solution. 
  • Identify platform dependencies. 
  • Review existing contracts. 
  • Map your migration path and scenarios.
  • Analyze costs and build a business case.
  • Develop a customer-facing communication plan.


The Results

Go live with project Success! Redsbaby successfully departed the BigCommerce eCommerce platform and onto a  WordPress CMS with WooCommerce platform. 

The replatforming project included front end UX Design, product shopping cart content migration including configurable inventory, shipping matrix, bundle buys, POS inventory management plugins and CRM connectivity. 

Google Search Console was optimised to ensure the updated sitemap successfully managed 301’s and 401’s and the paid performance marketing team had a clear site architecture to overhaul their paid campaigning strategy. 

With an inhouse Creative Director and Graphic Designer delivering creative direction our UX design needed to be onpoint and to the pixel across desktop, tablet and mobile.

A successful replatforming from BigCommerce to WordPress WooCommerce.