DVNT

The Brief

DVNT approached COG Branding with a brief to deliver the eCommerce responsive website and development which included the integration and management of 3PL shipping and logistic API’s for the global fashion brand; sold on shopping websites like The Iconic.

The brief from DVNT to COG went much deeper than building a simple website. The business includes local, national and global logistics and warehousing of imported products, plus a global wholesale and retail network. So, the digital solutions needed to consider API’s, FTP’s, SEO, SEM and 3PL’s.

With global wholesale distribution networks and offshore manufacturing and warehousing the entire business would needed a tailored digital platform to manage remote activities that included inventory stock control, international logistics and shipping, right through to front-end website eCommerce sales.

The Client

Originating in Melbourne, DVNT was born out of youth culture and takes inspiration from street art, music and the sense of rebellion that entails being young. DVNT has created a solid following and firmly positioned itself in the Australian street wear scene.

DVNT stems from the words ‘Diverse’ and ‘Notable’ and means to create something new, first you must create something different. The Molotov logo is a symbol for independence, liberation and to represent the ambition they have for creating a unique product that stands out from the crowd.

DVNT are the Counter-Culture. With a unique and contemporary approach to fashion. Inspired by music, art & subcultures. The DVNT brand has spent the past 10 years creating a solid following and firmly established itself in the worldwide street wear scene producing an extensive range of high-quality clothing for both men and women, embracing and remaining true to the chaotic youth culture which inspired the brand since day one.

The COG Branding Solution

The approach focused on choosing and connecting of the most appropriate third arty softwares that could be integrated with Shopify. The goal was to build digital assets that would enable the DVNT brand to scale up and support the delivery of any volume of products achievable both domestically and internationally. 

The COG Branding skill is in selecting the most appropriate technology for our clients, more often than it’s to allow the business to scale up sales volumes with a robust eCommerce infrastructure. With Shopify being a cloud-hosted proprietary CMS platform, all third party plugins and extensions needed to be compatible.

Some of the Shopify eCommerce CMS integrations included Cin7, Seko Logistics, Google, MailChimp, Ebay and Amazon.

The brief included a Branding Marketing Service Level Agreement which included SEO, SEM, Social Media and Email Marketing. The third party extensions required by the brand to perform at a premium included Google Shopping, Google Dynamic Remarketing, Facebook Marketplace, Facebook Remarketing, Email Marketing, Cart Abandonment, Gift Cards and product cart discounts and shipping discounts.

The Results

A live, functional, managed and supported fully integrated global eCommerce business.

The COG Branding service also extends to aftercare and ongoing SLA (Service Level Agreement) maintenance and management of complex digital platforms.