Luke Sullivan Representing Ceezar on the Panel Discussion at the Institute Public Accounts 2021 NSW & ACT Public Practice Symposium in Sydney.
COG Branding Managing Director Manager Luke Sullivan, was invited to take place in a panel discussion at the Institute of Public Accountants 2021 NSW & ACT Public Practice Symposium. The Facilitator was Andrew Conway, IPA Group CEO and Luke was joined on stage with panelists: Luke Sullivan, Managing Director at COG Branding , Sam Allert, CEO, Reckon and Alex Brgudac, Head of Partnerships, Prospa
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But why is this alignment between business understanding and marketing prowess so crucial? The answer lies in recognizing that marketing is merely a facilitator of growth, not the end goal in itself. Despite the allure of cutting-edge strategies and sophisticated tools, even the most dynamic marketing initiatives can fall flat if they aren’t grounded in a solid understanding of the business they represent.
In the competitive landscape of HVAC, plumbing, and electrical trades, standing out is imperative for long-term success. Engaging a branding agency can revolutionise how these tradesmen market their businesses, unlocking untapped potential and securing a lasting legacy. By partnering with a reputable Sydney branding agency, tradesmen can access a comprehensive suite of marketing services under one roof, streamlining their efforts and maximising value.
How do action sports brands remain authentic? Representing dreams, ambitions and truths… that’s a lot of weight a brand must carry if it is to truly connect with something a core group of people care about deeply. In the exciting world of action sports, brands and athletes share a deeper connection than just wallets and logos. It’s a bond forged in adrenaline, shared values, and an intimate understanding of the unique subcultures that drive these sports.