How to Market your products on a eCommerce Website needs Digital Marketing Strategy and Good Small Business Expert Advice.
Marketing strategies are a common part of many business plans. However, marketing your product or service over the web can be quite different. Even if you’re experienced in business, it’s important to do further research into successful online marketing techniques. Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website. The core intent of Ecommerce marketing is to drive awareness and action toward the product so a user can checkout easily.
If you have a successful offline small business, it’s most likely you are no stranger to marketing. Though the marketing strategies for driving traffic to your online small business can be a different beast altogether. With your digital store, you’ll be able to reach more potential customers than ever before — and you’ll have complete control over their online consumer experience. But it’s far from a “build it and they will come” scenario. If you are like most small business owners who operate a eCommerce website (Shopify, Magento, WordPress WooCommerce, Squarespace to name a few), it’s likely you will have little to zilch budget to spend on digital marketing. COG Branding are small business marketing experts and understand that limited budget is the second biggest marketing challenge for small online business owners. Promoting your eCommerce website doesn’t have to be expensive, though it will require time if you don’t want to guy traffic, you can spend time on generating it!
There is one key saying that is true in small businesses online – in ecommerce marketing slow and steady wins the race. Customers aren’t always easy to engage, the insight to this is that the average cart abandonment rate is 69.2%. So it’s clear that persistence is key in combination with a variety of different digital marketing strategy to reach your targeted audience and increase sales. The alternative of blasting your potential customers with forceful marketing in blasts overwhelms and can irritate people. Instead, effective marketing can come down to reaching audiences consistently over time to build familiarity and eventually encourage purchases.
A Ecommerce marketing strategy will use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online, and remember for great results you’ll need an top Sydney digital marketing agency to deliver this type of sophistication. Driving traffic to your online store is not easy, there is a science to it so you need to remain dedicated for the long haul. You can think about marketing your ecommerce site in terms of three main audiences. Start thinking about your various marketing actions and how you can manage your time and budget accordingly for each of these
- The Shoppers: People who have shopped with you before or at least know about your store. For your first audience, people who know about you, you should have a direct line to them — either through email communications, content marketing or via social media. You can communicate with them directly and for “free” (not counting any budget you might spend on tools).
- The Seekers: People who are looking for the kind of product that you offer. For your second audience, you’ll need to find ways for them to discover the products you have that meet their needs. This can involve search engine optimisation (SEO), content creation (like blogging) and search engine marketing.
- The Unknowns: People who would want the product that you offer if they knew about it. Here you’ll need to think in terms of brand awareness. Are you offering a fix for a problem they don’t know about yet? Or is your target audience using a competitor’s solution? The answers will have an impact on how you approach your marketing.
How to Market your products on your eCommerce Website can be done via some tactics that will promote your online store such as utilising (and keep building) your email marketing lists and campaigning, turbo charge your organic social media presence, optimize your site for SEO (which is a core focus as part of COG Branding’s Owned Media focus), design and deploy interesting, useful content four your targeted consumers, try out some Pay Per Click Advertising such as Google Ads, advertise on social media channels, look to partner with complementary brands and other small businesses that offer a similar value set, try an participate in online events and community group discussions (though remember transparency is key – people smell a fake!) and leverage your offline store if you have a bricks and mortar store (Omni-channel marketing is something COG Branding Agency is very good at). From marketing to existing customers to acquiring new ones, these are some tactics you can use to drive traffic to your new or existing online store.
Once your store is set up, you can start promoting your site to your existing customer base via the numerous digital methods outlined in the guide. Contact us at COG Branding to discuss further how we can help you market your products on a Ecommerce website.