Develop your brand marketing plan
So, What is A Marketing Plan?
A marketing plan may be part of an overall business plan, though a solid marketing strategy is the foundation of a well-written marketing plan, and without this a business and brand will struggle to achieve its goals. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. Many COG Branding clients ask us What is A Marketing Plan and how do we create one for our small business. A marketing plan is a strategic roadmap that businesses use to organise, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.
The purpose of a marketing plan is to write down your tactics and strategies in a neat and simplified format. This will assist in keeping you on track, and measure the success of your marketing efforts. Writing a marketing plan can help you define your marketing strategy and identify the best activities and channels to market your products or services. A marketing plan should be a strategic plan that businesses use to organise, manage and track their marketing strategy over a given period of time. While marketing plans can include separate marketing strategies they should all work toward the same business objectives.
Why you need a plan for your brand
When the brand is strong, it provides the business a hard working autonomous sales engine that communicates the values and offers to your audience.
When a brand is strong it is said to have equity the business can leverage. Brand equity refers to a value premium that a company generates from a product with a recognisable name when compared to a generic equivalent.
In the marketing sense brand equity is the social value of the brand name, something like COG Branding is of high value, right?! So here any small business that intends on sticking around for a few business cycles should look to create a brand that builds brand equity quickly.
The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. When a company has positive brand equity, customers willingly pay a high price for its products, even though they could get the same thing from a competitor for less. Here you can learn how to choose a business name, as often a business name is also the brand name.
Types of Marketing Plans
Depending on the company you work with, you might want to leverage various marketing plans. We compiled different samples to suit your needs:
- New Product Launch Marketing Plan: This will be a roadmap for the strategies and tactics you’ll implement to promote a new product.
- Quarterly or Annual Marketing Plans: These plans highlight the strategies or campaigns you’ll take on in a certain period.
- Paid Marketing Plan: This plan could highlight paid strategies, such as native advertising, PPC, or paid social media promotions.
- Social Media Marketing Plan: This could highlight the channels, tactics, and campaigns you intend to accomplish specifically on social media.
- Content Marketing Plan: This plan could highlight different strategies, tactics, and campaigns in which you’ll use content to promote your business or product.
COG Branding develops a brand marketing plan for your small business
