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The late Brazilian car-racing champion Ayrton Senna once said,
“You cannot overtake 15 cars in sunny weather, but you can when it’s raining.”
Considering that we’ve entered an age of global, you could say our business and trade is now done on a rainy racetrack.
If you want to put your foot down on the gas and continue your dry-track business manoeuvres at speed in the wet, you’ll need courage.
These stormy times test business owners’ and the management teams mettle. Today, some are slowing down and happy to finish the race, not placing on the podium. Others, however, are jumping into the pits quickly for a wet-weather tyre change, remaining focused on a podium finish.
COG Branding have noticed business owners and management positioning themselves into two areas in their race. The first type is driving cautiously and defensively, reacting to immediate conditions and opting for conservative tactics and strategy, narrowing the lanes they drive in.
Then there is the second type of business owner and management we’re seeing. They see opportunity in the race, willing to speed up to get around those slowing down. Knowing that the wet weather won’t last for the entire season, they know now is an opportunity to execute their wet weather plan. Relying on their skills and experience they continue to execute their broader race season plan, simply with a tyre change.
Today’s challenging environment requires business owners and management teams to remain focused on making decisions informed by insight, execute projects with a laser-focus and remain committed to the broader plan previously established.
Business and brand need to continually to drive to survive.
Growth is necessary – though in wet weather it must be done via a sustainable strategy. While getting there will be challenging, it is possible. Automation, technology, owned media and strategy are some solutions that small business and brands can focus on.
Speeding up in our slowing economy takes courage.
You can still move fast and compete in tough times with your brand and business, you just need to trust your race partners.
Call COG Branding direct on (02) 9523 6007 if you want to podium finish on a wet track.
