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Unleashing the Power of Action Sports Marketing Agency: Exploring the Expertise of COG Branding.

In the dynamic world of action sports, where adrenaline meets creativity, effective marketing can be the key to unlocking unparalleled brand success. As brands, wholesale distributors, event companies, and retailers seek to ride the wave of this exhilarating industry, finding a partner with the right blend of passion and expertise becomes imperative. Enter COG Branding, a trailblazing specialist action sports marketing agency that stands as a beacon for those eager to carve their niche in the action sports landscape.

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    Navigating the Action Sports Marketing Landscape.

    Strap in as we delve into the intricate realm of action sports marketing, where every shralp, rotation, and jib becomes a canvas for innovative brand promotion. In this digital age, connecting with a niche sub-culture audience that can spot an imposter a mile away, demands a nuanced understanding of the unique culture surrounding action sports. From traditional boardsports such as surfing, skateboarding and snowboarding through to motocross, BMX, mountain biking and skiing – COG Branding have dipped our toe in these areas. 

    Partnering with COG Branding: Pioneers in Action Sports Marketing

    In the competitive world of marketing agencies, COG Branding emerges as a specialist, offering a wealth of experience and a deep-rooted passion for action sports. We’re no fly-by-nighter, Luke Sullivan is COG Branding’s Managing Director who first worked with Quiksilver as a fresh faced 20 year old (back when wheels were square) and has remained connected to the industry ever since. Renowned for their trailblazing campaigns, COG Branding has successfully propelled brands into the limelight, creating a resonance that echoes far beyond the realms of traditional marketing.

    Unraveling the COG Advantage

    Why choose us, COG Branding as your go-to action sports marketing agency? The answer lies in our holistic and validated suite of services, meticulously tailored to meet the unique demands of the action sports industry. From conceptualisation to execution, COG Branding crafts campaigns that not only captivate the target audience but also leave an indelible mark on the industry landscape.



    So, How Can We Help Each Other

    Every brief is different, as is every brand, project, audience and event! But what is a core truth to action sports is there is a contact need that ensures the brand continues to strive to remain authentic to it’s culture. We’re a super flexible team and also versatile. You need an event activated in some back country alpine location, we can do that. You need an eCommerce solution for a brand, we can do that. Maybe you need signage design and install for a tradeshow, yep we can do that too.

    Are you a brand, here's how we can work together

    If you’re from an Action Sports brand, the owner, marketing manager or sales manager we can assist you in many ways. We can build websites, design apparel ranges, source product, manage social media paid performance marketing campaigns. We’ve worked on hundreds of brands and built trusted relationships nurturing brand equity, driving creative direction, narrating brand storylines and story telling, managing brand guidelines and campaign art direction. Get in touch!

    Are you a wholesale distributor? This is what we can do together

    Revolutionise your action sports wholesale distribution with our marketing agency’s strategic services. We specialise in brand portfolio expansion, digital marketing campaigns, and technology solutions. We also assist  distributors with business functions such as business development  and digital transformation services. Our expertise ensures compelling sales collateral, optimised marketing strategies, and adherence to head office brand standards, positioning you as a key player in meeting overarching brand obligations.


    Are you an events company, but need some assistance?

    For action sports events companies our expertise extends to providing event signage and wayfinding signage, branded promotional products, branded event art direction and design. Our network enables us to manage tradeshow activations, outdoor event activations at race tracks, bowls, parks, backcountry locations, alpine snow locations and beachside city centres. We deploy microsites for single day and multi-day events, connect them with Google geo-location services and event window digital marketing strategies. Our services also include the design of dynamic sponsorship proposal decks, event guides, event directories, event planning guides, and event schedules.

    Are you a licensee of a offshore brand? We can work together like this

    Impress your action sports brand licensor with a real marketing agency support partnership. Our tailored marketing agency services streamline licensee operations by providing brand compliance management, local marketplace representation, and online support to ensure workflow management ensures relationships and communicaitons lines remain open 24/7/365. Our expertise ensures seamless execution of marketing collateral, sponsor activations, and strategic partnerships, meeting and exceeding the licensor’s obligations for maximum brand impact.

    An athlete who needs support?

    Elevate your brand as a professional action sports athlete with our specialised marketing agency support. We offer personalised services such as strategic social media management, endorsement negotiations, and content creation to amplify your presence. Maximise sponsorships, cultivate a strong online identity, and stand out in the competitive world of action sports.

    Are you a retailer who needs to oursource some tough tasks?

    Fuel your action sports retail success with our agency’s tailored services. We optimise store performance through targeted branding, visual merchandising, and localised marketing strategies. From dynamic in-store promotions to digital campaigns, we enhance your presence, ensuring your retail outlet becomes a thriving hub for the action sports brands you showcase. keep the door open and attracting the best brands for your racks!



    Tailored Solutions for Brands, Event Companies, Distributors, Retailers and Wholesalers.

    Whether you’re a brand looking to make a splash, a wholesale distributor seeking market dominance, an event company aiming to elevate experiences, or a retailer aiming to connect with the discerning action sports consumer – COG Branding marketing agency in Sydney has you covered. Our diverse portfolio spans the spectrum, ensuring that each client receives a bespoke strategy aligned with our specific goals.

    The COG Branding Action Sports Marketing Agency Approach

    We have all the expertise across all the core marketing disciplines under the one roof, one team. At the core of COG Branding’s success lies a multidisciplinary approach to marketing. Uniting creativity, data-driven insights, and cutting-edge technology solutions, COG Branding transcends conventional boundaries. Our expertise spans not only traditional marketing avenues but also encompasses the digital landscape, influencer partnerships, and immersive brand experiences.

    Validating Success: Case Studies and Testimonials

    Numbers tell a story, and in the case of COG Branding, our narrative is one of triumph. Dive into our comprehensive collection of case studies and client testimonials, showcasing the tangible impact COG Branding has had on brands and businesses within the action sports arena.

    As we embark on this exploration together of our action sports marketing approach, we can gear up for a introductory journey that goes beyond a normal action sports marketing agency ordinary. Join us in uncovering the secrets to building an unbreakable connection with the adrenaline-driven consumer base and discover why COG Branding stands as the epitome of excellence in the world of action sports marketing. Read more for insights, success stories, and a roadmap to propel your brand to new heights in the dynamic universe of action sports.





    Crafting Action Sports Marketing Magic: A Sport-by-Sport Breakdown

    Embarking on a journey through the diverse landscapes of action sports, let’s unravel the tailored marketing strategies that COG Branding brings to each adrenaline-packed category. From the streets to the slopes, the air, and beyond, discover the nuanced approach that ensures brands make waves in their respective action sports realms.

    With considerations to Board Sports, Gravity Sports, Water Sports and Air Sports – COG Branding is a great action sports marketing agency partner.

    Skateboarding: Immersive Experiences for Street Credibility

    COG Branding immerses skateboarding brands in the streets. Through guerrilla marketing events, branded skate parks, and influencer collaborations, they capture the authentic spirit of the skateboarding sub-culture, ensuring brands roll with street credibility.

    Snowboarding: Elevated Presence through Visual Storytelling

    COG Branding elevates snowboarding brands through compelling visual storytelling. From breathtaking slope videos to engaging social media content, they carve a narrative that resonates with the snowboarding community, ensuring brands ascend to new heights.

    Surfing: Riding the Digital Wave for Oceanic Impact

    For surfing brands, COG Branding rides the digital wave. Crafting visually stunning social media campaigns, immersive online experiences, and strategic partnerships with surf influencers, they ensure brands make a splash in the vast ocean of online engagement.

    Wakeboarding: Waterside Dominance with Event Sponsorships

    COG Branding ensures wakeboarding brands dominate the waters. Through strategic event sponsorships, jaw-dropping wakeboarding competitions, and visually appealing content, they create a ripple effect that reaches both water enthusiasts and digital audiences.

    Skiing: Mountain-Side Triumphs with Content Marketing

    On snowy slopes, COG Branding triumphs with content marketing. Through captivating ski videos, blog features, and immersive storytelling, they ensure skiing brands carve their niche, resonating with the thrill-seekers amidst the snowy peaks.

    Freerunning and Parkour: Urban Dominance with Experiential Marketing

    COG Branding conquers urban landscapes with freerunning and parkour brands. Through experiential marketing events, viral videos, and immersive brand experiences, they create a buzz that echoes through the concrete jungles.

    Mountain Biking: Trailblazing Partnerships for Off-Road Triumph

    In the challenging terrain of mountain biking, COG Branding excels in forming trailblazing partnerships. By aligning brands with top-tier biking events and influencers, they ensure visibility on and off the trails, leaving a lasting mark within the mountain biking community.

    BMX: Gravity-Defying Stunts, Gravity-Defying Marketing

    For the gravity-defying world of BMX, COG Branding orchestrates campaigns as daring as the stunts. Through jaw-dropping visuals and strategic event collaborations, they catapult BMX brands into the spotlight, creating an aura of excitement and adrenaline.

    Rock Climbing: Scaling New Heights with Event Experiences

    Scaling rock walls or cliffs, COG Branding creates event experiences that elevate rock climbing brands. Through competitions, sponsorships, and immersive content creation, they ensure brands reach new heights within the climbing community.

    Motocross: Racing to Victory with Influencer Collaborations

    Racing through dirt tracks, COG Branding accelerates motocross brands to victory. Leveraging influencer collaborations and high-energy events, they ensure their clients dominate the motocross scene with speed, style, and authenticity.

    Skydiving: Freefalling into Experience Marketing

    In the vast skies, COG Branding elevates skydiving brands through experience marketing. From captivating skydiving events to sponsorships, they ensure their clients soar to new heights, capturing the attention of thrill-seekers.

    Paragliding and Hang Gliding: Gliding to New Horizons with Visual Storytelling

    Launching from mountains, COG Branding ensures paragliding and hang gliding brands soar through visual storytelling. Through breathtaking videos, social media campaigns, and immersive content, they showcase the thrill of gliding to new horizons.

    COG Branding’s nuanced approach to each action sport category demonstrates a deep understanding of the sub-cultures, allowing brands to not only participate but to authentically resonate within their chosen realms.

    From Getting Pitched Headfirst to Getting Blown Out in the Spit: How COG Branding Rescued a Brand’s Buzzer-Beater at the Surf & Slam

    Picture this: grommets, wahines, big wave Dave’s and local legends, carving turquoise tubes, salty spray kissing skin, and a crowd vibrating with anticipation for the biggest barrel city beach bash of the summer. Then, amidst the stoke, imagine a brand, let’s call them Sunburnt Souls, poised for their Australian debut, only to be caught in a tidal wave of marketing mishaps.

    Sunburnt Souls had the goods: sustainable boardshorts, eco-friendly sunscreens, and a crew of QS hot rats who could navigate the grindiest heats like their CT’ seniors jacked on Red Bull. But when it came to the Surf & Slam, the event their distributor hyped as their national coming-out party, the vibe was more sandcastle collapse than beachside froth-fest.

    Their activation resembled a beached whale – limp, deflated, drydocked and forgotten amidst the throngs. A lone pop-up tent showcased their logo, a couple of demo boards awkwardly propped against a plywood palm tree, and the promised meet-and-greet with their CT surfer? A ghost town eerier than a South Australian beach break mid week.

    Sunburnt Souls were about to faceplant harder than your mates girlfriend catching her first wave at Noosa point. Their Australian debut, a chance to carve their legend into the surfing hall of fame, was fizzling faster than a sunburned nose in a Sydney Summer.

    Enter COG Branding, the seasoned wave tamers of the action sports marketing game. We’d been watching the Surf & Slam unfold like a slow-motion wipeout, our collective marketing Spidey senses tingling like fresh sunscreen on wind-chapped lips. And when Sunburnt Souls, desperate for a last-minute barrel rescue, reached out, we donned our metaphorical heat rashie and tag-teamed in.

    Here’s how we transformed that wipeout wave into an epic pipeline ride:

    1. Ditching the Floaties: We ditched the beached whale aesthetic and built a custom activation that screamed Sunburnt Souls. Picture an eco-friendly beach shack adorned with ocean-inspired Ironlak murals, featuring local artists showcasing their art on community wall. We even brought in a virtual shaping bay, letting fans take a deep dive behind the scenes into the difference between PU and Epoxy.
    2. From Ghost Town to Boardwalk Paradise: We knew meet-and-greets needed a makeover. Instead of a boring handshake line, we hosted mini-surf clinics with their star surfer, turning the activation into a pop-up surf school. Fans learned carving techniques, got stoked on wave awareness, and walked away with Sunburnt Souls swag and a newfound respect for the ocean.
    3. Amplifying the Boost: We weren’t just building an activation, we were building a community. We flooded social media with behind-the-scenes footage, surfer interviews, and user-generated content contests featuring fans rocking their Sunburnt Souls gear. The Surf & Slam became a digital surfing playground, with Sunburnt Souls catching the biggest wave of online buzz.

    The result with COG in their Engine?

    Sunburnt Souls didn’t just avoid the headfirst pithing into the reef; they rode the perfect wave straight into legend. Their activation buzzed with energy, surfers were stoked, and social media erupted. Sunburnt Souls went from Aussie unknowns to the hottest brand on the beach, their name echoing through the waves long after the last board washed ashore.

    So, what’s the lesson, shredders? Trusting your marketing to the right partner is as crucial as landing a clean bottom turn. COG Branding may not have invented surfing, but we know how to build brands that make waves like Kelly Slater does in Lemoore.

    Ready to carve your legend on the global surf scene? Let’s talk. We’ll be your marketing surf guides, paddling you towards epic activations, stoked audiences, and brand success that’ll leave even the saltiest skeptics with sand between their toes.

    Remember, in the action sports world, a wipeout can be the perfect setup for an epic comeback. Just find the right time to paddle out with the right local crew.

    Performance Paid Marketing

    Bodyfit Social Media

    This COG Branding case study delivers an insight to the results and methodology to Performance Paid Marketing on Social Media channels for the Bodyfit business and brand.

    Art Direction Brand Design

    Rentokil Initial New Product Launch Campaign

    This COG Branding case study delivers an insight to the results and methodology to Art Direction and Brand Design across digital and print channels to support product launch campaigns for the Rentokil Initial business.

    Brand Audit

    Fiducian Brand Audit

    This COG Branding case study delivers a summary for the Brand Audit of the Fiducian business and an insight into the process and methodology to auditing a brand.

    Request our product guide

      Branding Agency Product Suite

      What makes COG Branding unique is that our focus on providing Australian Small Business true value, ensures our products and services are logical, common sense and suited to our market and economy. Requested our product guide and create a new agency partnership for your organisation.

      Action Sports Marketing Experience

      COG Branding, a powerhouse in the world of action sports marketing, has seamlessly merged passion with expertise, creating an unparalleled journey for brands seeking to dominate the diverse landscapes of board sports, gravity sports, air sports, and more. As we dive into the intricate tapestry of COG’s achievements, let’s first acknowledge the brands that have entrusted their narratives to this trailblazing agency.

      In the following, we present a curated list of brands that have embarked on exhilarating journeys with COG Branding. Though the names may seem familiar, the stories behind each collaboration are a testament to COG’s ability to navigate the nuanced sub-cultures of various action sports, sculpting campaigns that not only capture attention but etch indelible marks in the hearts of enthusiasts. Let the showcase of collaborations commence, revealing how COG Branding transforms brands into legends within the pulse-pounding world of action sports.

      Connecting brand to business

      Digital Marketing

      Website, Social Media, SEO, PPC, CRO, Email Marketing, Digital Marketing.


      Brand Design, UI/UX, Identity, Corporate, Print, Packaging, Art Direction.


      Business Strategy, Brand Strategy, Digital Strategy, Insights, Ideation, Planning.


      Digital & Offset Printing, Production, Fulfilment and Delivery.


      Promotional Marketing, Promo Products, Promotional Products Shop

      Domains, Email, Hosting

      Purchase, manage and renew Domain Names, Email Accounts & Website Hosting Solutions.

      Our approach

      Why Deloitte chose COG Branding as the marketing partner for the federal governments small business program.

      The COG Branding vision for the future is clear, and we know what our clients need us to do. Our everyday consistency in problem solving, providing clear transparent value and remaining innovative is why our client partnerships are long lasting. By staying true to our purpose and ensuring value is at the core of our product and service suite, COG Branding makes our vision our reality.


      +61 2 9523 6007


      8A Cronulla Street
      Cronulla NSW 2230

      Free briefing

      Book In With The COG Team On Your Brand & Marketing Plans. We can discuss what you want to achieve, the broader vision and business objectives, available assets and how our solutions meet your requirements.


      Leadership And Experience

      COG Branding is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career. Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

      The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.

      Small businesses can unlock great value from a Sydney branding agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future. Let’s embark on this exciting journey, hand in hand!