Red Bull

The Client

Red Bull is an energy drink created by an Austrian company in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

The Red Bull Cliff Diving World Series, established in 2009 and created by Red Bull, is an annual international series of cliff diving events in which a limited number of competitors determine the Cliff Diving World Series winner. Free-falling from up to 27m combined with awe-inducing acrobatics – that’s the essence of cliff diving. Since 2009 the Red Bull Cliff Diving World Series has provided a platform for aesthetic action and dives of incredible complexity. It’s pure. It’s breath-taking and it’s packed full of exciting drama.

The Brief

Red Bull approached COG Branding with a brief to deliver the signage for the Red Bull Cliff Diving World Series.

A neat, clear and concise delivery of event and wayfinding signage was required by the Red Bull brand and their international cliff diving event at the Hawkesbury. At a high level the wayfinding and event signage solutions for the Red Bull Cliff Diving World Series required strict adherence to the brand guidelines and corporate identity.

The Solution

A neat, clear and concise delivery of event and wayfinding signage was required by the Red Bull Cliff Diving World Series event at the Hawkesbury.

Needed to tell people where to go for one, but also in what direction to head towards. Our wayfinding and event signage was tasked with other important duties such as informing athletes of their schedules, media to get their special access and athletes to look glorious in front of when holding up their trophy!

The wayfinding and event signage solutions for the Red Bull Cliff Diving World Series required strict adherence to the Red Bull brand guidelines and corporate identity. One thing Red Bull manage tightly is their brand! And the reproduction of the Red Bull brand across marketing collateral needs to be sharp and accurate.

A large range of specific signage items ranged from small A5 paper flyers through to huge diving platforms and Step and Repeat boards (also known as Logo Walls, Press Boards, Media Backdrops, Sponsor Boards, Checkerboards, Press Interview Photo Walls…) The design solutions delivered by our Sydney Branding Agency paid special attention to production deadlines and manufacturing to make sure our part of the event the overall event success.

The Results

Huge attendance under bright blue sunny skies… Success!

Elite cliff divers turned up to compete by diving from up to 27m in the most respected World Series Diving Event in the world. Divers jumped from a platform at a height ranging from 26–28 m (85–92 ft).

The Hawkesbury event was one of a limited number of venues around the globe, and with record attendance and media attention COG Branding were proud to have played part in a Red Bull Global event.