SOILCO

The Brief

The SOILCO brief reveals what most businesses need – reliability, value, and performance from their agency. It’s here that COG Branding, a full-service all-in-one marketing agency, was approached by SOILCO for a comprehensive rebranding project.

As a leading Sydney Branding Agency, COG Branding was tasked with transforming SOILCO’s corporate identity to better align with their market positioning and growth ambitions. 

Through these efforts, COG Branding would need to ensure that SOILCO could not only refresh its brand image but also enhance its marketing communications, user engagement, online presence, plus once in function drive growth and efficiency across all the marketing channels. This case study demonstrates our capability to deliver exceptional results as an all-in-one marketing supplier.

The Solution

With a series of workshops,  real work and desktop research the COG Branding team delivered a suite of integrated services. These were rolled out with key tollgates guiding the critical path and included:

• Corporate Identity Rebranding: We developed a new brand identity that reflects SOILCO’s values and market position, creating a cohesive and modern look.
• Brand Anatomy + Brand Style Guide: A detailed brand style guide was produced to ensure consistent use of the new identity across all touchpoints.
• Outdoor + Vehicle Fleet Signage: We designed and implemented new signage for SOILCO’s outdoor spaces and vehicle fleet, enhancing visibility and brand recognition.
• Offset and Digital Print Strategy Including Pantone Colour Management: Our print strategy included precise Pantone color management to maintain brand consistency in all printed materials.
• WordPress Website Design and Development: A new, user-friendly WordPress website was designed and developed to improve user experience and engagement.
• Paid Performance Marketing (Google Search and Meta): We implemented targeted paid performance marketing campaigns on Google Search and Meta platforms to drive traffic and conversions.
• SEO + DNS Strategy & Optimisation: Comprehensive SEO and DNS strategies were deployed to enhance search engine rankings and website reliability.
• Social Media Content Marketing: Engaging social media content marketing strategies were crafted to boost brand awareness and customer engagement.

The Results

The rebranding project for SOILCO by COG Branding led to significant success, marked by enhanced real-world brand engagement and recognition.

The new corporate identity and brand assets achieved strong market presence through cohesive outdoor and vehicle signage, effective print materials, and a user-friendly WordPress website. Paid performance marketing campaigns and optimized SEO strategies increased online visibility and conversions. Social media content marketing further boosted customer engagement.

Overall, the rebranding efforts solidified SOILCO’s market position, driving growth and efficiency while fostering a consistent and recognizable brand experience across all channels.