Richmond Sand Gravel & Landscaping

The Client

Richmond Sand, Gravel and Landscaping was established in 1922, and has a rich local history as a family run and owned company servicing the Northern Rivers Home Owners, Tradies and Council with quality landscaping and building products.

The core business is a competitive offer that includes the supply of quality quarry and landscaping materials, delivery and earthworks/installation, as well as a wealth of local knowledge and expertise.

The Brief

The brief snapshot reveals what most small businesses need – reliability, value, and performance from their Sydney brand marketing agency. It’s here that COG Branding, a full-service all-in-one marketing agency, is the perfect choice for Richmond Sand, Gravel and Landscaping as our digital agency is structured to meet this specific brief.

In summary, the business demands growth, efficiency, and intelligence from its paid performance, social media, and content marketing initiatives. The core objective is to build brand equity from joyful online user experiences that deliver against the need to sustain comprehensive landscaping and supply services for the targeted audience.

The Solutions

At COG Branding, we delivered a comprehensive suite of services tailored specifically for Richmond Sand, Gravel and Landscaping. Our rebranding efforts were aimed at refreshing and revitalising the company’s image to resonate more effectively with their target market. We designed and developed a new WordPress website, ensuring it was both user-friendly and visually appealing to enhance the online presence and user experience.

Additionally, our paid performance marketing strategies, implemented across Google Search and Meta platforms, were designed to drive targeted traffic and increase conversions. We also provided robust SEO and DNS strategy and optimisation services to improve search engine rankings and ensure the website’s reliability and speed.

Furthermore, our social media content marketing strategies focused on creating engaging and relevant content that would resonate with the audience, thereby boosting brand awareness and customer engagement. Overall, our holistic approach ensured that Richmond Sand, Gravel and Landscaping not only met but exceeded their business objectives.