Park Regis by Prince
First class brand control documentation for the Park Regis Hotel by Seibu Prince Hotels & Resorts. Through-the-line brand management across all brand touchpoints and assets.
Seibu Prince Hotels & Resorts is a worldwide brand with more than 80 locations across the globe. They combine a sense of harmony in every detail and the heartwarming spirit of Japanese hospitality to unlock the unique pleasure of travel. By enhancing the hidden charms of each location, they create authentic ‘Prince Moments’ that extend far beyond the hotel, enriching the lives of our guests and complementing the local community.
- Brand Management
- Art Direction
- Social Media Strategy
- Content Marketing
The Brief
The COG Branding brief from Seibu Prince Hotels & Resorts involved initially formalising the new brand by creating a brand guidelines document to help all stakeholders manage it effectively. Phase Two entailed delivering a comprehensive brand stakeholder training session and social media management guide.
The Solution
COG Branding provided an extensive brand management solution, distributed internally across all Seibu Prince Hotels & Resorts brand and marketing stakeholders. COG Branding’s social media standards guide and brand management guidelines document were pivotal in providing key brand management solutions for Seibu Prince Hotels & Resorts. The social media standards guide ensured consistent and cohesive brand messaging across all platforms, establishing a strong online presence and engaging the target audience effectively.
The brand management guidelines document served as a comprehensive resource for all stakeholders, outlining clear protocols for brand usage, visual identity, and tone of voice. This facilitated seamless brand management, ensuring that all marketing efforts aligned with Seibu Prince Hotels & Resorts’ strategic objectives and enhanced the overall brand integrity.
The Results
Seibu Prince Hotels & Resorts is operating at maximum capacity and has expanded its online community tenfold. Seibu Prince has firmly established itself as a classic upscale hotel experience that is both aspirational and accessible. A place where exceptional service meets sophisticated design, and traditional hotels touches to create a stylish alternative to mainstream hotels for guests seeking a premium hotel experience.
SBL Solutions
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Social Media Guidelines Document
A comprehensive delivery of brand management via the Social Media Guidelines Document. A framework for a decentralised workforce to consult when strategising, managing and deploying social media content.
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