Park Proxi Gibraltar Bowral

The Client

The Brief

Park Proxi Hotel needed COG Branding agency to create comprehensive Social Media Guidelines. The document aimed to establish a consistent, engaging online presence, align brand voice, manage customer interactions, and effectively utilise social platforms to enhance visibility and guest engagement.

The Solution

COG Branding delivered a tailored solution by developing a robust Social Media Guidelines document. The art direction emphasised a modern, vibrant aesthetic aligning with Park Proxi Hotel’s identity.

Comprehensive identity guidelines ensured consistent brand voice and visual coherence. Strategies for user-generated content creation encouraged authentic guest engagement. The document was designed with clear, actionable steps, visually appealing layouts, and easy-to-follow templates. Training modules were included to empower Park Proxi’s internal staff, ensuring they could confidently implement the guidelines.

This holistic approach ensured that all social media activities would enhance brand presence and foster a cohesive online community.

The Result

The results of COG Branding’s Social Media Guidelines were transformative for Park Proxi Hotel. Social media managers and content creators reported increased efficiency and confidence in their roles.

Consistent brand messaging and visual identity led to a more cohesive and attractive online presence. Engagement rates soared as user-generated content flourished, driven by clear, motivating strategies. Internal staff found the document indispensable, with its easy-to-follow templates and actionable steps streamlining their workflow.

Overall, the guidelines not only enhanced the brand’s visibility but also fostered a vibrant, interactive community, significantly elevating Park Proxi’s online reputation and guest interaction.