Hydroflux

The Client

The Hydroflux Group consists of eight specialist water and wastewater treatment companies. These integrated businesses undertake design and construction projects, and provide aftermarket services to the municipal, mining and industrial sectors.

The Hydroflux Group is made up of established privately, owned Australian business dedicated to all aspects of water and wastewater treatment management systems. They service Australia via offices in Sydney and Melbourne, the Pacific region via their Fijian office and Europe via their established UK business.

Their extensive experience along with the product range and services they can offer to their customers covers all the requirements for design or provision of solutions, equipment and services within the industrial and municipal treatment sectors.

The Brief

Hydroflux approached COG Branding with a great brief – launch our engineering firm to the world!

While a great brief, a challenging one through scope size, complexity and subject. (If you’ve ever worked with engineers you’ll get it). The task for COG Branding was to develop a strategic and unified suite of visual marketing communication assets to launch the Hydroflux business into their global water management market. Via strategic print and digital communications this new Corporate Identity would define the new business identity but also create a platform for the brands positioning.

The Hydroflux Group is comprised of numerous companies and many products, all which required a timeless corporate brand mark that pursues trust, intelligence and professionalism. The challenge for COG Branding would be to forecast the business growth globally, product and service expansion and also quickly learn what the industry was all about.

The brief also included the development of a strategic and unified tech stack to launch and manage the website ecosystem for the Hydroflux business, and have to reach their global water management market. A core component to the brief was to ensure security, uptime and redundancy backups, plus staging environments to ensure offline developments could continue while a BAU position could be maintained by The Hydroflux Group.

With a aggressive growth strategy, and a large number of Hydroflux team members being technical the level of support needed to be high to meet the demands and traffic volumes expected.

The Solution

The COG Branding agency delivered a comprehensive multinational corporate brand launch.

Our Sydney branding agency delivered the Hydroflux brand and group of companies into a global market via a successful launch. With consistent year on year growth Hydroflux continues to function as an industrial water powerhouse off the brand platform COG Branding created.

The Results

Business launch and project success!

Hydroflux has grown to become a global brand from the initial launch of the brand in Sydney Australia. With this launch has come growth and the acquisitions of other businesses in the industry that have been brought in under the COG Branding created brand house.