Digital Marketing, Strategy and Art Direction
Australia’s only nuclear facility, a federal government organisation engaged COG Branding for the premium in brand content development, strategy and digital marketing.
- Blueprint Brand Strategy Workshop
- Social Media Strategy
- Brand Style Guide
- Social Media Channel Art Direction
- Mailchimp Email Marketing Design and Data Analysis
- LinkedIn Paid Performance Campaigning
The Brief and Relationship
ANSTO approached COG Branding to assist with our agencies full marketing service capabilities to remain at call in a partnership. As a huge government organisation with numerous departments and personnel, the range requested covered strategy and tactics, branding, art direction and graphic design, digital marketing, data analyses and web development.
The Client
The Australian Nuclear Science & Technology Organisation is Australia’s national nuclear organisation and the centre of Australian nuclear expertise. It is a statutory body of the Australian government formed in 1987 to replace the Australian Atomic Energy Commission.
Australia’s Nuclear Science and Technology Organisation, (ANSTO) is the home of Australia’s most significant landmark and national infrastructure for research. Thousands of scientists from industry and academia benefit from gaining access to state-of-the-art instruments every year.
ANSTO is Australia’s nuclear centre of excellence. It has a mandated role to advise the Australian Government on all nuclear and science technology matters.
In the event it were needed, ANSTO has the foundational elements on which to build and sustain nuclear technologies in Australia.
What is nuclear stewardship?
Nuclear stewardship is the responsible planning, operation, application, management, and leadership of nuclear facilities and technologies to ensure that the highest levels of safety, security, safeguards and sustainability are achieved to maximise utilisation, benefit, and assurance for the people of Australia.
The Solution
In the dynamic partnership between COG Branding and ANSTO, a transformative journey of brand enhancement and operational efficiency unfolds. Through comprehensive services spanning strategy, branding, art direction, graphic design, digital marketing, data analysis, and web development, COG Branding empowered ANSTO with refined brand management protocols and streamlined internal brand management processes.
Notably, brand workshops and strategic initiatives facilitated by COG Branding enriched ANSTO’s team with advanced insights into brand management and effective marketing communications. These sessions deepened ANSTO’s understanding, fostering a more sophisticated approach to maintaining brand integrity and engaging stakeholders.
The Results
A key project delivering immediate results has been COG Branding’s tailored social media strategies, proving instrumental in guiding ANSTO towards maximising digital marketing outcomes. By identifying key audience segments and refining content strategies, ANSTO gained clarity on optimising engagement and achieving measurable results across digital platforms.
Together, these efforts have not only elevated ANSTO’s market presence but also positioned them as a leader in their sector, driving sustainable growth and lasting impact through strategic collaboration with COG Branding.
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