FAST START, Your business pathway to success
Start with Fast Start when investing in brand marketing.
All start up businesses need guidance in their infancy, and support to build brand and digital assets that are lean on budget and high in value. Our Fast Start Pathway To Success program ensures we develop a powerful brand and business ecosystem that guides your business and its first steps in a long prosperous journey. Your Start Up Pathway To Success starts here.
Our Pathway Programs are limited to 50 businesses. Don’t delay in Fast Start with COG Branding today!
What is the Fast Start program?
Simply, it’s a high value suite of brand and digital assets for you to set up and launch your new business. It’s the fundamental assets needed for a business to communicate to customers and function from day one correctly.
Because your business is on a unique pathway of its own, and should start it’s journey right.
It starts with an initial consultation with COG Branding where we identify truths and discover the best pathway for your start up business.
The COG Pathways Fast Start Program is about understanding your new business goals, your customers and your reality before throwing money at paid advertising or activating marketing campaigns.
We’re not about guess work, nor do we waste your time.
The Fast Start program is designed to ensure your early business survival is given every opportunity from day one.
- Make your business robust and timeless, let you focus on starting it.
- Assign the most high value and logical business assets first.
- Correctly set up important brand and digital touchpoints so there are no issues down the track.
- Ensure your brand is strategically communicating to an identified targeted customer from it’s first day in business.
Fast Start To Success is all about developing your brand marketing ecosystem. The goal is to provide your business a reliable support partner that works in harmony with your new business, facilitating growth and allowing it to remain competitive as soon as you open your doors.
Importantly, there is an appropriate Fast Start journey for every business. Fast Start is tailored to suit your circumstance and designed to deliver value at every step we take together.
Fast Start – business success shouldn’t be by accident.
How does Fast Start work?
Fast Start works as your start up business launch pad. When we design your marketing assets and platforms into a single project it forms a strategic ecosystem – you’re set up to concentrate on running your new business, free from any hiccups, disclaimers or roadblocks.
The Fast Start Pathway to Success
Design & Build
Go Live & Launch
Your Journey Starts
Our Pathways To Success Programs works by optimising your brand and setting up your communication channels to function correctly – simple, yet critical.
Fast Start begins with an initial discovery session that will get us together on your start ups resources and reality. Together we decide how to commence your Success Pathway. The COG Branding team guide you through the program closely.
You can learn more about Fast Start by calling us today for a free consultation.
COG Pathways. Designing A Successful Future For Your Business.
How COG Pathways programs will assist your business
Save time, become efficient
The saying stick to what you’re good at is a wise one. Ideally you’re great at running your business, we’re great at marketing it; together we’re an unstoppable force!
As a marketing service provider we can only do what we do via streamlined programs and workflows, our marketing service lines to you are like Formula One race cars. Here our value offer is as transparent as possible, simply because we’re developing the same behaviours in your business.
Digital asset optimisation
Yes, we take care of the technicals (the ones often lost between an IT company and a branding agency).
We’ll solve the complexities of website contact forms, email deployment, integrations of third party softwares, domain name records and management. We optimise your business digital assets to get your online ecosystem performing securely and in harmony.
We create a marketing communications framework with refined language so your customers are truly engaged with your offer and they take notice of your messaging. We consider brand positioning, taglines and key statements that connect your brand to your business.
Build brand equity
Strong brands win. They live in the hearts and minds of customers, an emotional connection is much harder to break than a financial one. Brand equity is the secret ingredient to ensure the brand performs ad an autonomous salesperson for your business.
We optimise your brand identity (if it is needed) and create some formal guidelines for the brand and it’s creative assets. When we combine your creative assets with your Marketing Communications, your Brand Identity will be a powerful asset that stimulates your customers emotions and persuades them to take action.
Our focus is to create value in the business. A key step to achieve this is optimising your brand so when it is put in front of your targeted audience it will make a meaningful connection. Once connected, we stimulate your target to take action and become a paying customer of your products and services.
Data, Google and Analytics
While we focus on making sure all the brand assets and technicals work, we’ll also ensure the data points are connected so your business knows what is going on and where.
With some simple analytics your business will know how many people are clicking on your ads and, browsing your website plus who they are and where they came from.
On a strategic cycle we pursue business growth via performance marketing campaigns across a broad advertising network, feeding your business customer enquiries and new leads directly into your ecosystem. Connected to digital platforms and supported by real data and analytics you can understand.
Book your Fast Start program today
Your pathway to success starts now. Get started fast today and begin your business journey.
Why is Fast Start so valuable?
Fast Start provides your new business all the required services to successfully start up. You don’t need another business to assist you with anything – it covers it all!
The deliverables within the program is why our clients tell their friends and colleagues about COG Branding. Our job is to provide value that builds equity in your brand and business.
Refine brand assets
A core chapter in Toolkit is Brand Anatomy. Outlined are brand identity refinements that will deliver against your broader brand and design Pathway To Success.
Activities such as optimising your brand identity (if it is needed) and creating formal guidelines for the brand and it’s creative assets. Think of this as an audit of the hood ornament on your car.
Activate the products
Once COG Connect is complete, The Toolkit will advise on what strategies across the key disciplines are needed.
COG Branding has a product suite built specifically to provide results and value to small business, here we activate the assigned products for your brand and business to support survival, pursue growth and deliver performance.
Deploy advertising campaigns
While our initial focus for your brand is a sustainable one that drives an owned media theme – we’ll run ads.
Performance marketing across platforms such as Meta (Facebook, Instagram), Google Search and Display networks, LinkedIn, Twitter etc will be identified within the Toolkit.
Each advertising program is delivered and managed as a product, and works off the broader directions provided from our work within COG Connect.
Measure data, discover insights, optimise the business cycle
With your newly orchestrated ecosystem your business will now be able to assess data to make accurate decisions on what marketing campaigns are working, and to identify the reasons why and why not.
COG Branding has a range of sophisticated marketing products that facilitate a month on month scrum sprint methodology that ensure the Pathway To Success is data rich and insight driven.
Book a call to kick off your pathway to success!
The COG Branding x COG Pathways purpose
Our purpose is to create more time for business owners, and to nurture opportunities through to success.
The way COG Branding is structured ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value.
We solve the riddles of technology, define your brand attributes, match them against targeted audience groups and teach you how to converse with your customers.
This Includes a dedicated focus from our Australian team to ensure the investment your business makes in technology, branding and marketing solutions sets up your business in a sustainable position with assets that increase company value.
It starts with COG Pathways and you’re on your way to successful brand and business.
“COG Branding are the one stop shop. They do it all with a minimum of fuss”
— Steve Cope, Knockout Pest Control
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“Such nice down to earth marketing professionals. Nothing is too hard and their service is top notch”
— Karly Foster, Dunlea Centre
“I’ve worked with a lot of Australian and international agencies, COG Branding just seem to get what a business needs to get on with it and provide value and common sense when needed.”
— Charlie Emery, SOILCO
Book your Fast Start program today
Your pathway to success starts now. Get started with your start up journey the right way.