Connect your business to grow
Start with COG Connect when investing in brand marketing.
In 90 Days we optimise the critical elements of digital, design and strategy to develop a powerful ecosystem that delivers your business a sustainable foundation to allow effective advertising. COG Connect is your Pathway To Success.
This opportunity is limited to 50 businesses, or until we’re at capacity. Don’t delay in starting your Success Pathway with COG Connect today!
What is COG Connect?
Simply, it’s a 3 month program where we connect together all your marketing assets to work together as one. Because when they’re not – marketing won’t work.
In 90 days, COG Branding takes care of a range of difficult tasks to make sure your company marketing assets are set up correctly, so they’ll be connected to your customers and also turn them on to your offer. It’s the ‘Do It Right The First Time’ step before throwing money at advertising.
- Make your business more sophisticated and competitive
- Accurately optimise your digital assets
- Measure market activity
- Ensure your brand is strategically communicating to an identified targeted customer who cares and understands what your business is saying
Take all the elements of your brand like logo, colours, imagery, and then get all the digital marketing assets like social media, email marketing, search ads, and then think of the primary business channels such as your domain names, email address and website – COG Connect is about connecting these together in an ecosystem that works in harmony to benefit your brand, grow your business remain competitive.
COG Connect, the ecosystem of your business assets.
How does COG Connect work?
Because marketing assets need to be connected together to work properly, whether it be on digital platforms or how your brand is perceived in your customers mind – it’s the connections that are key!
Pathway to success
Start
Day 1
Audit
Research
Build
Optimise
Refine
Ecosystem
Conclude
Day 90
In 12 weeks we will cycle through eight marketing disciplines that form your marketing ecosystem, and deliver you The Toolkit on what performance marketing opportunities are now available to your business, how you can measure and maintain them, and how you can identify your customer groups and talk to them directly.
In 90 Days we solve the riddles of technology, define your brand attributes, match them against targeted audience groups and teach you how to converse with your customers.
COG Connect. Connecting What’s Important For Your Business.
Trusted By
Start today
How COG Connect will assist your business
Digital asset optimisation
Yes, we take care of the technicals (the ones often lost between an IT company and a branding agency). We’ll solve the complexities of website contact forms, email deployment, integrations of third party softwares, domain name records and management.
We optimise your business digital assets to get your online ecosystem performing securely and in harmony.
Marketing communications
We create a marketing communications framework with refined language so your customers are truly engaged with your offer and they take notice of your messaging. We consider brand positioning, taglines and key statements that connect your brand to your business.
Brand identity
We optimise your brand identity (if it is needed) and create some formal guidelines for the brand and it’s creative assets.
When we combine your creative assets with your Marketing Communications, your Brand Identity will be a powerful asset that stimulates your customers emotions and persuades them to take action.
Data, Google and Analytics
While we focus on making sure all the brand assets and technicals work, we’ll also ensure the data points are connected so your business knows what is going on and where.
With some simple analytics your business will know how many people are clicking on your ads and, browsing your website plus who they are and where they came from.
Book your COG Connect program today
Your pathway to success starts now. Get started with your 90-day journey.
What’s next after the 90-day sprint?
A core component to COG Connect is the delivery of The Toolkit. Included is a detailed view of the longer term strategy your business should follow, and the brand positioning your brand should reside in.
The Toolkit covers disciplines of branding, marketing, technology and data analytics. Here we assign products and activities that ensure your Pathway To Success becomes a business and brand reality.
Refine brand assets
A core chapter in Toolkit is Brand Anatomy. Outlined are brand identity refinements that will deliver against your broader brand and design Pathway To Success.
Activities such as optimising your brand identity (if it is needed) and creating formal guidelines for the brand and it’s creative assets. Think of this as an audit of the hood ornament on your car.
Activate the products
Once COG Connect is complete, The Toolkit will advise on what strategies across the key disciplines are needed.
COG Branding has a product suite built specifically to provide results and value to small business, here we activate the assigned products for your brand and business to support survival, pursue growth and deliver performance.
Deploy advertising campaigns
While our initial focus for your brand is a sustainable one that drives an owned media theme – we’ll run ads.
Performance marketing across platforms such as Meta (Facebook, Instagram), Google Search and Display networks, LinkedIn, Twitter etc will be identified within the Toolkit.
Each advertising program is delivered and managed as a product, and works off the broader directions provided from our work within COG Connect.
Measure data, discover insights, optimise the business cycle
With your newly orchestrated ecosystem your business will now be able to assess data to make accurate decisions on what marketing campaigns are working, and to identify the reasons why and why not.
COG Branding has a range of sophisticated marketing products that facilitate a month on month scrum sprint methodology that ensure the Pathway To Success is data rich and insight driven.
Book a call to start connecting today
The COG Branding x COG Connect purpose
Our purpose is to create more time for business owners, and to nurture opportunities through to success.
The way COG Branding is structured ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value.
In 90 Days we solve the riddles of technology, define your brand attributes, match them against targeted audience groups and teach you how to converse with your customers.
This Includes a dedicated focus from our Australian team to ensure the investment your business makes in technology, branding and marketing solutions sets up your business in a sustainable position with assets that increase company value.
It starts with COG Connect and you’re on your way to successful brand and business.
Who is COG Branding?
Customer succeess
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
Book your COG Connect program today
Your pathway to success starts now. Get started with your 90-day journey.