Your business pathway to success
Start with COG Pathways when investing in brand marketing.
All businesses need guidance, and its brand nurtured. Our Pathway To Success programs ensure we develop a powerful ecosystem that guides your business on sustainable behaviours and pushes your brand into growth opportunities. Your Pathway To Success starts here.
Our Pathway Programs are limited to 50 businesses. Don’t delay in starting your Success Pathway with COG Branding today!
What is the COG Pathways program?
Simply, it’s a strategic plan for your business and brand that includes connecting all your marketing assets to work together, and activate branding and advertising that is tailored to your business reality.
Because your business is on a unique pathway of its own.
It starts with an initial consultation with COG Branding where we identify truths and discover the best pathway for your business.
The COG Pathways Program is about understanding your business, your customers and the reality before throwing money at paid advertising or activating marketing campaigns.
We’re not about guess work, nor do we waste your time.
The COG Pathways programs are designed to make your business more sophisticated and competitive.
- Make your business more sophisticated and competitive
- Accurately optimise your digital assets
- Measure market activity
- Ensure your brand is strategically communicating to an identified targeted customer who cares and understands what your business is saying
We do this by accurately optimising digital assets, measuring marketing activity and most importantly ensuring your brand is strategically communicating to an identified target customer who cares and understands what your business is saying.
COG Pathways To Success is all about developing your brand marketing ecosystem. The goal is to provide your business a reliable support partner that works in harmony with your business, facilitating growth and allowing it to remain competitive.
Importantly, there is an appropriate Pathway To Success for every business, regardless of where it has come from or how it sees itself today. Our programs are tailored to suit your circumstance and designed to deliver value at every step we take together.
COG Pathways – business success shouldn’t be by accident.
How does COG Pathways work?
COG Pathways will work for your business, because when we connect your marketing assets and platforms into strategic brand marketing communications, your customers react positively to your offer!
Pathway to success
Start
Day 1
Audit
Research
Build
Optimise
Refine
Ecosystem
Conclude
Day 90
Our Pathways To Success Programs works by optimising your brand and setting up your communication channels to function correctly – simple, yet critical.
COG Pathways starts with an initial consultation that will determine if we can commence campaigning immediately, or if we need to connect brand and digital elements together first.
The two core programs of Success Pathways are Revolutions and Connect. Together we decide how to commence your Success Pathway. The COG Branding team guide you through the program cycles closely.
You can learn more about Revolutions and Connect by clicking through below or calling us today for a free consultation.
COG Pathways. Designing A Successful Future For Your Business.
Trusted By
Start today
How COG Pathways programs will assist your business
Save time, become efficient
The saying stick to what you’re good at is a wise one. Ideally you’re great at running your business, we’re great at marketing it; together we’re an unstoppable force!
As a marketing service provider we can only do what we do via streamlined programs and workflows, our marketing service lines to you are like Formula One race cars. Here our value offer is as transparent as possible, simply because we’re developing the same behaviours in your business.
Digital asset optimisation
Yes, we take care of the technicals (the ones often lost between an IT company and a branding agency).
We’ll solve the complexities of website contact forms, email deployment, integrations of third party softwares, domain name records and management. We optimise your business digital assets to get your online ecosystem performing securely and in harmony.
Marketing communications
We create a marketing communications framework with refined language so your customers are truly engaged with your offer and they take notice of your messaging. We consider brand positioning, taglines and key statements that connect your brand to your business.
Build brand equity
Strong brands win. They live in the hearts and minds of customers, an emotional connection is much harder to break than a financial one. Brand equity is the secret ingredient to ensure the brand performs ad an autonomous salesperson for your business.
We optimise your brand identity (if it is needed) and create some formal guidelines for the brand and it’s creative assets. When we combine your creative assets with your Marketing Communications, your Brand Identity will be a powerful asset that stimulates your customers emotions and persuades them to take action.
Our focus is to create value in the business. A key step to achieve this is optimising your brand so when it is put in front of your targeted audience it will make a meaningful connection. Once connected, we stimulate your target to take action and become a paying customer of your products and services.
Data, Google and Analytics
While we focus on making sure all the brand assets and technicals work, we’ll also ensure the data points are connected so your business knows what is going on and where.
With some simple analytics your business will know how many people are clicking on your ads and, browsing your website plus who they are and where they came from.
Performance marketing
On a strategic cycle we pursue business growth via performance marketing campaigns across a broad advertising network, feeding your business customer enquiries and new leads directly into your ecosystem. Connected to digital platforms and supported by real data and analytics you can understand.
Book your COG Pathways program today
Your pathway to success starts now. Get started with your 90-day journey.
Why is COG Pathways so valuable?
A component to the COG Revolutions and COG Connect Programs are that they provide your business and brand value added benefits. These are realised through the deliverables within the programs such as The Toolkit, The Brand Synopsis, The Brand Anatomy and hands-on technical updates to your digital assets across website, social media and advertising platforms.
These deliverables within the programs are why our clients tell their friends and colleagues about COG Branding. Our job is to provide value that builds equity in your brand and business.
Refine brand assets
A core chapter in Toolkit is Brand Anatomy. Outlined are brand identity refinements that will deliver against your broader brand and design Pathway To Success.
Activities such as optimising your brand identity (if it is needed) and creating formal guidelines for the brand and it’s creative assets. Think of this as an audit of the hood ornament on your car.
Activate the products
Once COG Connect is complete, The Toolkit will advise on what strategies across the key disciplines are needed.
COG Branding has a product suite built specifically to provide results and value to small business, here we activate the assigned products for your brand and business to support survival, pursue growth and deliver performance.
Deploy advertising campaigns
While our initial focus for your brand is a sustainable one that drives an owned media theme – we’ll run ads.
Performance marketing across platforms such as Meta (Facebook, Instagram), Google Search and Display networks, LinkedIn, Twitter etc will be identified within the Toolkit.
Each advertising program is delivered and managed as a product, and works off the broader directions provided from our work within COG Connect.
Measure data, discover insights, optimise the business cycle
With your newly orchestrated ecosystem your business will now be able to assess data to make accurate decisions on what marketing campaigns are working, and to identify the reasons why and why not.
COG Branding has a range of sophisticated marketing products that facilitate a month on month scrum sprint methodology that ensure the Pathway To Success is data rich and insight driven.
Book a call to kick off your pathway to success!
The COG Branding x COG Pathways purpose
Our purpose is to create more time for business owners, and to nurture opportunities through to success.
The way COG Branding is structured ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value.
In 90 Days we solve the riddles of technology, define your brand attributes, match them against targeted audience groups and teach you how to converse with your customers.
This Includes a dedicated focus from our Australian team to ensure the investment your business makes in technology, branding and marketing solutions sets up your business in a sustainable position with assets that increase company value.
It starts with COG Pathways and you’re on your way to successful brand and business.
Who is COG Branding?
Customer succeess
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
Book your COG Pathways program today
Your pathway to success starts now. Get started with your 90-day journey.