Your all-in-one for small business.
We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs. COG Branding providing brand, design, strategy, digital marketing, IT, business development and web technology services to Australia’s small business community.
Start today and make success your habit.
What does all in one look like?
Simply, we’re a full service brand marketing agency that employees career professional Australians, who all work together under the one roof, and provide basically all brand marketing and technology solutions that small businesses need.
It’s About Your Business.
COG Branding is an independent Sydney marketing agency located in Cronulla. Our focus is the survival, growth and performance of our clients businesses. Established as a reliable supplier with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.
We lead as a technology and small business consultancy while operating as a brand and marketing agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
By combining the strength of emotion in branding and the power of technology in software, sees COG Branding‘s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.
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Our Approach to Small Business
COG Branding is built on truly understanding small business. We get what matters to business owners, marketing managers and small teams who need an all in one solution. Our processes and approach to small business growth marketing and support is unique, tailored and proven.
Pathway to success
Start
Day 1
Brand Audit
Digital Audit
Strategic Planning
Marketing Initiatives
Insights and Optimisation
Monthly Program
Performance
Growth Cycle
Success from Leadership and Experience
It’s amazing what we can achieve together. Your investment in COG Branding is underpinned by lasting value plus a sustainable approach to growing your business through brand marketing.
Trusted By
Dear Business Owner,
Firstly, it’s about your business.
We know you demand results, we’re designed to win for you.
You need qualified leads, achieve business growth, and build brand equity; our approach delivers this. We generate positive returns on marketing investments.
Affordability is important to you.
We’ve spent over 10 years refining our high value product suite that performs with limited budgets. Your ROI remains front and centre to our laser-focused team. We know how to grow your business and increase engagement within your brand story via achievable and cost-effective services. We pour in added value to our relationships.
We’re experts.
COG Branding employees career professional in-house full time staff. It’s our job to understand your pain points, learn how you trade, understand your customers – then respond with solutions. We’re good – let us be really good for you.
We’ll deliver the hard stuff to you in simple terms so you become engaged – we want this.
Let’s communicate in person, on the phone and online. It’s important you get to know who we are and trust us as people. Our job is to listen and absorb your information – this is how we build your brand and grow your business.
Trust is the foundation of all successful relationships.
Success is underpinned by a great relationship. I lean in to all our client partnerships as I know that transparency and leadership is needed to deliver confidence from the top down through our team and into yours. I care about what we do, and I care about your success.
Sincerely,
Luke Sullivan
COG Branding Managing Director
Start today
All-in-one for your business
Where we put our focus, time and energy for you.
Lead generation
This means new business from emails and phone calls. Lead generation is often considered to be from performance marketing, paid ads on Google and social media.
We also build in organic lead generation to this category as SEO is key to our owned media approach and focus on a sustainable future for your business. Both paid and organic lead generation is connected with a data analytics service line.
Domain authority
In simple terms, this is how much your website is worth and how much authority it has in the general market against other websites providing similar information. ie: your competitors.
Again, critical to our owned media approach and focus on building a sustainable future for your business, our goal is to create as much authority in your website as possible. We do this with content and SEO strategies.
Your website is your digital platform that is a core asset to the business, domain authority is key to sustainable marketing strategy. When you acquire customers without allocating budget to paid digital advertising – you win.
Brand equity
Strong brands win. They live in the hearts and minds of customers, an emotional connection is much harder to break than a financial one. Brand equity is the secret ingredient to ensure the brand performs ad an autonomous salesperson for your business.
Our focus is to create value in the business. A key step to achieve this is optimising your brand so when it is put in front of your targeted audience it will make a meaningful connection. Once connected, we stimulate your target to take action and become a paying customer of your products and services.
Save time, become efficient
The saying stick to what you’re good at is a wise one. Ideally you’re great at running your business, we’re great at marketing it; together we’re an unstoppable force!
As a marketing service provider we can only do what we do via streamlined programs and workflows, our marketing service lines to you are like Formula One race cars. Here our value offer is as transparent as possible, simply because we’re developing the same behaviours in your business.
Book your free consultation today
Your pathway to success starts now. Partner with a small business expert.
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The critical elements small business needs to know
COG Branding is not like other agencies that lock you into long term contracts. Our approach is that when we deliver results for your business you’ll want to keep us around. Our programs operate on a variety of programs that are suited to your circumstance. Our products are designed to fit the annual calendar and the broader strategy is to provide benefit for the life of the business.
COG Branding prepares your business for both the rough and calm waters that is small business.
You always need new leads
Most small business require a steady stream of new business and customers. In any business over time its customer base will change, either through acquisition or succession, changing suppliers or simply closing.
To be prepared for this natural attrition is to build a easily managed sales funnel, it ensures your working life is less stressful and better planned.
You always need to remain competitive
It is true that only the strong survive. Strength in business is found in a few key areas that COG Branding develops on purpose. Brand strength provides an always-on opportunity that can offset any negative market forces.
Well managed digital marketing assets allow swift action to be activated when market trends change. Staying business fit is easier than starting from scratch every time there is a crisis – business fit is to remain competitive by default.
To maintain brand strength you need to exercise
Marketing Communications doesn’t have to be difficult. Your business won’t survive if it takes a vow of silence, especially when a competitor discovers a market share opportunity that fills the void an inactive business leaves open.
COG Branding will teach your business the difference between brand marketing and product marketing. Your business will need to do both, though by maintaining a strong marketing spine through active branding it’ll keep the business alive, ready to perform a sprint or a marathon at a moments notice.
You can’t control the future, though you can prepare for it
Small business is different for everyone, and no two businesses are the same. Though what is consistent for every business owner is that there is no crystal ball for the future.
That’s why COG Branding prepares our clients businesses to be in a position to be able to take an opportunity if it arises, and to be able to shift it’s marketing focus at a moments notice if there are storm clouds on the horizon.
Book a call, start solving problems today
The COG Branding Purpose
Our purpose is to create more time for business owners, and to nurture opportunities through to success.
The way COG Branding is structured ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value.
This Includes a dedicated focus from our Australian team to ensure the investment your business makes in technology, branding and marketing solutions sets up your business in a sustainable position with assets that increase company value.
With COG Branding you’re on your way to successful brand and business.
Who is COG Branding?
Customer success
“We have found COG very easy to deal with. Their creative is crisp and modern, and their websites are technically precise, resulting in good functionality. They value us as a client and often deal with tight deadlines with services at very competitive prices. Happy to recommend them for both small and large projects.”
— Michelle Bulger, SOILCO
“We found COG Branding great to work with as they are strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way. Their commitment and enthusiasm for not only the work they are producing for us but for the work we do in the community is awesome.”
— Karly Foster, Dunlea Centre
“COG Branding forced us to become strategic, planned and structured the brand to ensure our customers are at the centre of all our decision making.”
— Nat Grosvenor, Bodyfit
“Always on, always showing initiative, all marketing disciplines in full force.”
— Chris Hole, Peaches Pilates
Book your COG Connect program today
Your pathway to success starts now. Get started with your 90-day journey.